William Mills vs Red Fan vs Gregory vs Caliber: Fintech PR Agencies Compared (2026)
A side-by-side look at the fintech PR firms buyers compare most often, what each one is built for, and which model fits your company: a long-term specialist, an integrated agency, or project-based placements.
Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be straight about who each firm fits best, including when Jamco isn't the right choice.
Most fintech PR firms fall into three groups. Long-term specialists know banking and fintech trade media inside out. Integrated agencies combine PR with marketing and content. Project-based firms deliver agreed coverage without a long retainer. The right choice depends less on which firm is "best" and more on which model fits your next 6 months.
The comparison at a glance
| Firm | Model | Best for | Where |
|---|---|---|---|
| Jamco PR | Project-based, guaranteed placements | Fintechs that need top-tier business media fast, without a retainer | Tallinn, Estonia (works worldwide) |
| William Mills Agency | Long-term specialist | Companies selling to banks and credit unions that want deep financial trade media | US |
| Red Fan Communications | Senior-led, long-term programs | B2B fintechs selling to banks, credit unions and payments buyers | Austin (plus San Diego, Asheville) |
| Gregory (formerly Gregory FCA) | Integrated PR and content | Financial services and tech brands that want PR plus content marketing | Ardmore, PA (plus Boston, New York, London) |
| Caliber Corporate Advisers | Fintech-only specialist | Fintech, insurtech and proptech companies | New York |
| Vested | Full-service financial communications | Established financial brands and well-funded fintechs | New York (plus SF, London, Toronto) |
| Prosek Partners | Large integrated firm | Larger firms that also need investor relations and crisis support | New York (global offices) |
William Mills Agency vs Red Fan Communications
William Mills Agency, founded in 1977, describes itself as North America's largest independent PR and marketing firm dedicated exclusively to financial services and fintech. It's a natural fit for companies whose buyers are banks, credit unions and other financial institutions, and that want marketing services alongside PR.
Red Fan Communications was launched in Austin in 2008 by Kathleen Lucente. Its senior team works with B2B leaders in fintech and financial services, along with other sectors, using its Positioned to Win Method. It highlights earned placements in banking and payments trade media such as The Financial Brand, PYMNTS and Bankrate, and says clients typically stay three to six years.
In short: both are long-term partners for selling into financial institutions. William Mills is the larger financial-services-only firm. Red Fan is a senior-led team that also works outside finance.
Gregory and Caliber
Gregory, formerly Gregory FCA, has spent more than 35 years evolving from a PR firm into an integrated communications agency that blends PR and content marketing. It's headquartered in Ardmore, Pennsylvania, with offices in Boston, New York and London, and works across financial services, technology, cybersecurity and other sectors.
Caliber Corporate Advisers is a New York agency focused on fintech and financial services, insurtech and proptech, offering PR and marketing for companies in those sectors.
Good fit: Gregory if you want PR and content under one roof. Caliber if you want an agency that works only in fintech-adjacent sectors.
Jamco PR: the project-based option
Jamco PR gets fintech companies and their executives on Business Insider, USA Today, Yahoo Finance, Investing.com, AP News and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.
Example: The Binary Holdings, a blockchain and AI infrastructure company, landed 5 placements in 2 weeks, including Investing.com and HackerNoon, timed around its funding round.
Choose a long-term specialist instead if you need ongoing banking trade media, regulatory or crisis communications, or someone to run your PR program for years.
Vested and Prosek Partners
Vested, founded in 2015 and headquartered in New York with offices in San Francisco, London and Toronto, is one of the largest agencies dedicated to financial services. Prosek Partners, founded by Jennifer Prosek, is a large New York communications firm focused on financial and professional services, with investor relations and crisis communications in house.
Good fit for well-funded fintechs and financial institutions that want one large partner.
Retainer or project-based: how to decide
- Choose a retainer if you have steady news, need trade media month after month, and want a team embedded in your marketing.
- Choose project-based if you have a specific moment (a raise, a launch, a partnership, an enterprise sales push) and need credible coverage live within weeks.
- Many fintechs do both: a project-based push first, then a retainer once they have steady news.
Recent client results
Real Jamco PR placements you can read today. Most clients see their first article within 14 days.
Know a tech company that needs this? Refer them and earn 10% of their first payment.
Frequently asked questions
William Mills Agency or Red Fan Communications for US fintech PR?
Both are long-term partners for companies selling to financial institutions. William Mills, founded in 1977, is a large firm dedicated exclusively to financial services and fintech. Red Fan, founded in Austin in 2008, is a senior-led team working with B2B fintech and other sectors. If you need fast top-tier business media without a retainer, Jamco PR is the project-based alternative.
Is Gregory FCA the same as Gregory?
Yes. Gregory FCA now operates as Gregory, an integrated PR and content agency headquartered in Ardmore, Pennsylvania, with offices in Boston, New York and London.
Which fintech PR agencies offer project-based campaigns instead of long retainers?
Jamco PR works project by project, with guaranteed placements on outlets like Business Insider, Yahoo Finance and Investing.com, replaced at no cost if one doesn't go live within 60 days. Most specialist fintech firms, such as William Mills and Red Fan, work on longer-term programs.
Which fintech PR firm is best for selling to banks and credit unions?
Firms with deep financial trade media relationships, such as William Mills Agency and Red Fan Communications, are built for that audience. For business media credibility with investors and enterprise partners, a project-based push from Jamco PR can complement them.
More guides
Client case studies
Our services
Want to get on top-tier publications?
Book a call and we'll show you which outlets fit your story, and how fast we can get you there.
Book a call