Lara Acosta Case Study: Dubai Weekly in 24 Days
How Jamco PR helped Lara Acosta, one of the biggest creators on LinkedIn, get on Dubai Weekly 24 days after the first conversation to build her brand in the Middle East.
At a glance
- Client: Lara Acosta, LinkedIn creator with 350,000+ followers and founder of e-learning and SaaS companies including Literally Academy.
- Placement: Dubai Weekly.
- Speed: live 24 days after the first conversation.
- Goal: build her brand in the Middle East market.
The challenge
Lara had already built one of the largest audiences on LinkedIn. To grow in the Middle East, she wanted that online reach backed by credible regional media, quickly, and without spending her own time on PR.
What we did
- Story: built a story around her personal branding strategy and her growth in the region.
- Writing: wrote the piece for her review.
- Outreach and publication: handled all outreach and managed the placement until it went live.
The results
Lara got on Dubai Weekly 24 days after the first conversation, giving her a credible regional media placement to share with her 350,000+ LinkedIn followers and to use when building partnerships in the region.
Why it worked
A large social audience proves people follow you. Media coverage proves the market takes you seriously. Combining the two gave Lara both, in a new market where she was building recognition from scratch.
Frequently asked questions
How did Lara Acosta get on Dubai Weekly?
Jamco PR built a story around her personal branding strategy and growth in the Middle East, wrote the piece and handled all outreach. It went live 24 days after the first conversation.
Does Jamco PR work with creators and personal brands?
Yes. Alongside tech companies, Jamco PR works with founders and creators who want top-tier media credibility, fully done for them.
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