The Residency Case Study: Business Insider, AP News and Yahoo Finance for a San Francisco Founder Residence
How Jamco PR helped The Residency, a tech founder residence in San Francisco, get coverage that matched the scale of its global expansion.
At a glance
- Client: The Residency, a tech founder residence in San Francisco.
- Placements: Business Insider multiple times, plus AP News and Yahoo Finance.
- Stories: its global expansion, and Prime Intellect's $130M funding milestone.
- Goal: coverage that matched the scale of its growth, for founders, partners and investors.
The challenge
The Residency was expanding globally, and its reputation needed to keep up. Founders choosing where to live and build, and partners deciding whether to work with it, look for proof that a program is established and trusted.
What we did
- Story: built angles around real milestones, its global expansion and a resident company's funding news, instead of a generic profile.
- Writing: wrote the articles, so the team only had to review and approve them.
- Outreach and publication: handled everything through to going live.
The results
The Residency landed on Business Insider multiple times, plus AP News and Yahoo Finance, giving it coverage it can share with founders, partners and investors.
What other companies can take from this
- Use real milestones (expansion, funding, partnerships) as the hook. Each one is a new story.
- Repeat coverage on the same top-tier outlet compounds credibility.
- Share every placement with the audiences you are trying to win: customers, partners and investors.
Recent client results
Real Jamco PR placements you can read today. Most clients see their first article within 14 days.
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Frequently asked questions
What coverage did The Residency get?
Business Insider multiple times, plus AP News and Yahoo Finance.
What were the stories about?
The Residency's global expansion, and the $130M funding milestone of Prime Intellect, one of its companies.
Can Jamco PR get repeat coverage on the same outlet?
Yes. Each real milestone is a new story. The Residency appeared on Business Insider more than once.
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