The Binary Holdings Case Study: 5 Placements in 2 Weeks, Including Investing.com and HackerNoon

At a glance

• Client: The Binary Holdings (TBH), a blockchain and AI infrastructure company.
• Placements: 5 publications in 2 weeks, including Investing.com and HackerNoon.
• Timing: around its funding round.
• Media mix: financial and tech outlets.

The challenge

The Binary Holdings was growing through acquisitions and needed coverage that matched that scale, in front of investors and partners, while its funding round was in motion.

What we did

• Story: framed the acquisitions as one clear narrative, the next billion Web3 users, rather than separate announcements.
• Media mix: targeted both financial media (for investors) and tech media (for partners and talent).
• Speed: ran a focused two-week push timed to the funding round.

The results

The Binary Holdings landed 5 placements in 2 weeks, including Investing.com and HackerNoon, timed around its funding round.

Investing.comHackerNoon

What other companies can take from this

• Turn several announcements into one story that is easy to cover.
• Match outlets to audiences: financial media for investors, tech media for partners and hires.
• Concentrate coverage in a short window around a funding round, when investors are searching.

Recent client results

Real Jamco PR placements you can read today. Most clients see their first article within 14 days.

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