7 Best Crypto and Web3 PR Agencies in 2026 (Compared)
An honest comparison of PR agencies for crypto, Web3 and blockchain companies: who each one fits best, how they work, and what to ask before you sign.
Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We included the firms crypto and Web3 founders most often compare, and we've tried to be straight about who each one fits best, including when a crypto-native specialist is the better choice.
The first question is who you need to reach. Crypto-native audiences read CoinDesk, The Block, Cointelegraph and Decrypt. Institutional investors, enterprise partners and mainstream buyers read Business Insider, Yahoo Finance and other business media. Most agencies are much stronger at one than the other.
The shortlist at a glance
| Agency | Best for | How it works | Based in |
|---|---|---|---|
| Jamco PR | Blockchain and AI infrastructure companies aiming at mainstream business media | Fixed packages or one-off pushes, guaranteed placements | Tallinn, Estonia (works globally) |
| Wachsman | Established crypto companies needing a full communications partner | Global strategy and communications firm | New York, US (global offices) |
| Coinbound | Crypto-native brands wanting PR plus influencer marketing | Ongoing PR and marketing | US |
| MarketAcross | Protocols and token projects wanting broad crypto media reach | PR, content and influencer outreach | Tel Aviv, Israel |
| Melrose PR | Executive thought leadership in crypto | Ongoing PR program | Los Angeles, US |
| Outset PR | Coverage in crypto trade media | Crypto media relations | Works globally |
| Publicize | Early-stage startups on a budget | Tiered monthly packages | US |
1. Jamco PR: best for mainstream business media
Jamco PR gets founders on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com, HackerNoon and 35+ other publications. Instead of an open-ended retainer, founders choose a fixed package with guaranteed placements, or a one-off push around a launch, a funding round or a token event. If a placement doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. Projects start at $5,000.
Example: The Binary Holdings, a blockchain and AI infrastructure company, landed 5 placements in 2 weeks, including Investing.com and HackerNoon, timed around its funding round.
Consider a crypto-native agency if your audience is mainly traders and token holders and you need community, influencer or exchange-listing support.
2. Wachsman: best full communications partner
Wachsman was founded in New York in 2015 to handle PR for the bitcoin ecosystem and has grown into a global strategy and communications firm with offices in the US, Europe and Asia. Past clients include eToro, Cosmos, Hedera and Dash.
Good fit for established crypto companies with the budget for a large, senior team.
3. Coinbound: best for PR plus influencer marketing
Coinbound has run Web3 PR and marketing campaigns since 2018, with coverage across crypto and mainstream financial media and clients such as Sui, Cosmos and eToro.
Good fit if your audience is crypto-native and you want PR combined with influencer and social campaigns.
4. MarketAcross: best for broad crypto media reach
MarketAcross is a crypto-native PR and content marketing firm founded in Tel Aviv in 2014. It combines media relations with content, influencer outreach and event media partnerships.
Good fit for protocols and token projects that want high-volume visibility across crypto media.
5. Melrose PR: best for executive thought leadership
Melrose PR is a Los Angeles agency focused on blockchain and crypto, known for executive storytelling and long-term journalist relationships.
Good fit for teams that want their founders positioned as industry voices over time.
6. Outset PR: best for crypto trade media
Outset PR focuses on organic coverage in crypto publications such as Cointelegraph, CoinDesk, The Block and Decrypt.
Good fit if crypto trade media is your main target.
7. Publicize: best for early-stage startups on a budget
Publicize was built as a lower-cost alternative to traditional agencies, with standardized monthly packages covering media pitching, press releases and guest articles for startups.
Good fit if you want an affordable ongoing program and are comfortable with pitching-based results.
What crypto founders should ask any PR agency
- Which projects have you placed in the last 3 months, and in which outlets? Can I see the links?
- Are the articles editorial, or sponsored posts and paid press releases?
- Do you guarantee placements, or only outreach?
- Is your strength crypto trade media or mainstream business media?
- Who will actually work on my account?
Frequently asked questions
What is the best PR agency for crypto and Web3 companies?
It depends on your audience. For mainstream business media with guaranteed placements, Jamco PR. For a full communications partner, Wachsman. For crypto-native PR plus influencer marketing, Coinbound. For broad crypto media reach, MarketAcross.
How much does crypto PR cost?
Crypto PR retainers commonly run from about $5,000 to well over $20,000 a month. Jamco PR works on fixed packages and one-off pushes starting at $5,000.
Is a sponsored article the same as PR coverage?
No. Many crypto outlets sell sponsored posts and paid press releases, which are usually labeled and carry less weight with readers and AI search tools. Earned editorial coverage is what builds credibility.
Can PR help a Web3 company raise money?
Yes. Investors search for a company before meeting it. Coverage timed around a funding round, like The Binary Holdings' 5 placements in 2 weeks, makes the company look like the safer bet.
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