7 Best PR Agencies for SaaS Startups in 2026 (Compared)
An honest comparison of PR agencies that work with SaaS companies, from seed-stage startups to enterprise software: who each one fits best, how they work, and what to ask before you sign.
Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We included the firms SaaS founders most often compare, and we've tried to be straight about who each one fits best, including when Jamco isn't the right choice.
The shortlist at a glance
| Agency | Best for | How it works | Based in |
|---|---|---|---|
| Jamco PR | SaaS founders who want top-tier placements fast | Fixed packages or one-off pushes, guaranteed placements | Tallinn, Estonia (works globally) |
| PANBlast (formerly BLASTmedia) | B2B SaaS that wants a specialist long-term program | Ongoing PR program | Indianapolis, US |
| Publicize | Early-stage startups on a budget | Tiered monthly packages | US |
| Treble | Funding rounds, launches and exits | Short sprints for early stage, embedded teams later | Austin, US |
| Firebrand Communications | B2B tech and AI brands wanting PR plus content and SEO | Integrated PR and marketing | San Francisco, US |
| Walker Sands | B2B SaaS that wants PR inside a wider marketing program | Integrated agency | Chicago, US |
| Hotwire | SaaS companies that need international reach | Global agency network | Offices across Europe and the US |
1. Jamco PR: best for guaranteed top-tier placements
Jamco PR gets SaaS founders on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com, HackerNoon and 35+ other publications. Instead of an open-ended retainer, founders choose a fixed package with guaranteed placements, or a one-off push around a launch or when they need a quick visibility boost. If a placement doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. Projects start at $5,000.
Results include KinoSec, which got on Business Insider and 3 other outlets in 16 days and closed a $1M pre-seed round two weeks later.
Consider another agency if you need ongoing analyst relations, crisis communications, or a large team embedded in your marketing department.
2. PANBlast (formerly BLASTmedia): best for a specialist B2B SaaS program
BLASTmedia built its name as a PR agency dedicated to B2B SaaS. It was acquired by PAN Communications in 2024 and now operates as PANBlast, combining media relations with content, thought leadership and awards programs.
Good fit for B2B SaaS companies with the budget for a long-term, full-team program.
3. Publicize: best for early-stage startups on a budget
Publicize was built as a lower-cost alternative to traditional agencies, with standardized monthly packages covering media pitching, press releases and guest articles for SaaS, fintech and health tech startups.
Good fit if you want an affordable ongoing program and are comfortable with pitching-based results.
4. Treble: best for funding rounds, launches and exits
Treble is an Austin-based agency founded in 2013 that works with B2B technology companies and venture firms. It focuses on turning business moments such as funding rounds, product launches and exits into earned media, with short sprints for early-stage companies and embedded teams for later-stage clients.
Good fit for venture-backed SaaS companies with a clear milestone coming up.
5. Firebrand Communications: best for PR plus content and SEO
Firebrand is a San Francisco agency focused on B2B tech and AI brands. It combines PR with content, SEO and AI search visibility, social and paid media, so one story can be reused across channels.
Good fit for SaaS companies that want PR tied closely to content and pipeline.
6. Walker Sands: best for PR inside a wider marketing program
Walker Sands is a Chicago-headquartered B2B tech agency. Alongside media relations and thought leadership, it offers marketing services, so PR can sit inside a broader demand generation program.
Good fit for growth-stage SaaS companies that want one agency for PR and marketing.
7. Hotwire: best for international reach
Hotwire is a large international communications agency with a strong technology practice and offices across Europe and the US.
Good fit for SaaS companies launching in several countries at once that need coordinated coverage across markets.
What SaaS founders should ask any PR agency
- Which SaaS companies have you placed in top-tier outlets in the last 3 months? Can I see the links?
- Do you guarantee placements, or only outreach?
- Do I have to sign a long retainer, or can we start with one campaign?
- How will the coverage be used in sales and fundraising afterwards?
- Who will actually work on my account?
Frequently asked questions
What is the best PR agency for SaaS startups?
It depends on your stage and goal. For guaranteed top-tier placements fast, Jamco PR. For a long-term specialist B2B SaaS program, PANBlast. For a budget-friendly ongoing option, Publicize. For a funding round or launch at a venture-backed company, Treble.
How much does PR cost for a SaaS company?
Boutique agency retainers commonly run $3,500–$10,000 a month, and larger firms charge more. Jamco PR works on fixed packages and one-off pushes starting at $5,000.
Is PR worth it for B2B SaaS?
Yes, especially around funding rounds, launches and enterprise sales, where third-party coverage builds the trust that shortens deals. It is also one of the sources AI search tools quote when buyers ask for recommendations.
Should a SaaS startup hire a PR agency or do it in-house?
Early on, most SaaS startups get more from a focused agency campaign than from hiring in-house, because agencies bring existing journalist relationships. In-house PR makes sense once you have steady news and budget for a full-time hire.
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