How to Get on AP News: A Practical Guide for Tech Companies
AP News is one of the most trusted names in news, and a link there carries weight with buyers and investors. Here are the real ways companies appear on apnews.com, what each one is, and how to choose.
Short answer: companies appear on AP News in two main ways. AP journalists report on them, which requires genuine news a national or global audience cares about. Or their announcement is published in the press release section of apnews.com through a distribution partner, which is labelled as a press release. Both put AP News in your search results; know which one you are buying.
The ways companies appear on AP News
| Route | How it works | Best for |
|---|---|---|
| AP newsroom reporting | An AP journalist covers your company, data or expert view in a story | Companies with real news or a strong expert angle |
| Expert commentary | Your executive is quoted in an AP story about a wider trend | Leaders with a clear point of view on news |
| Press release on apnews.com | Your announcement is published in the AP News press release section through a distribution partner, labelled as a press release | Launches, funding and milestones that need a credible, searchable home fast |
| Working with a PR agency | The agency shapes the story and handles outreach and publication | Teams without time or media relationships |
What AP journalists look for
- Real news: something that happened, with facts that can be checked.
- Broad relevance: why it matters beyond your company and your industry.
- Timing: a connection to a story already in the news.
- A credible source who is available quickly.
Step by step
- Decide whether you have news for the newsroom, or an announcement that belongs in a press release.
- For newsroom coverage, find the AP reporters who cover your topic and pitch a short, factual story.
- For a press release, write it like news: the headline, the facts, a quote, and why it matters.
- When it is live, use the link on your website, in sales decks, investor updates and on LinkedIn.
Mistakes to avoid
- Sending a marketing announcement to a news reporter.
- Not knowing whether a placement is newsroom reporting or a press release.
- Burying the news under background in the first paragraph.
- Making claims you can't back up with facts.
How Jamco PR gets clients on AP News
Jamco PR has placed clients on AP News as part of multi-outlet campaigns, including eBodyGuard (alongside USA Today and Business Insider), KinoSec (alongside Business Insider and Benzinga) and The Residency. Jamco works with guaranteed placements: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost.
Recent client results
Real Jamco PR placements you can read today. Most clients see their first article within 14 days.
Know a tech company that needs this? Refer them and earn 10% of their first payment.
Frequently asked questions
Can any company get on AP News?
Newsroom coverage depends on having real news that AP journalists judge worth covering. Announcements can also be published in the AP News press release section through distribution partners, labelled as press releases.
Is a press release on apnews.com the same as an AP article?
No. AP journalists write AP articles. Press releases on apnews.com come from companies through distribution partners and are labelled as press releases. Both are on apnews.com, so know which one you are getting.
How fast can a company get on AP News?
A press release can be live within days. Newsroom coverage depends on your news and timing. Jamco PR's first placements can go live in as little as 24 hours.
Does a link on AP News help with AI search?
It helps: AI tools and search engines treat apnews.com as a trusted domain, so a live link there makes your company easier to verify.
More guides
Client case studies
Our services
Want to get on top-tier publications?
Book a call and we'll show you which outlets fit your story, and how fast we can get you there.
Book a call