7 Best Cybersecurity PR Agencies in 2026 (Compared)
An honest comparison of PR agencies for cybersecurity companies, from seed-stage startups to established security vendors: who each one fits best and how they work.
Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've included the firms security founders most often compare, and tried to be straight about who each one fits best, including when Jamco isn't the right choice.
Security buyers are skeptical by default. CISOs, enterprise buyers and investors need proof that a young vendor is credible before they take a call. That's why the right PR partner depends on your stage: fast credibility for a raise or launch, or a long-term program with analyst and trade-media relationships.
The shortlist at a glance
| Agency | Best for | How it works | Based in |
|---|---|---|---|
| Jamco PR | Security startups that need top-tier credibility fast | Guaranteed placements, fully done for you | Tallinn, Estonia (works worldwide) |
| Merritt Group | Security vendors selling to government and enterprise | Integrated communications program | McLean, VA (DC area) and San Francisco |
| Eskenzi PR | Security companies targeting UK and European media | Specialist cybersecurity PR | London |
| Matter Communications | Growing and established security brands | Integrated PR, marketing and creative | Boston (offices across the US) |
| Bluetext | Security brands needing marketing, brand and PR together | Integrated marketing agency | Washington, DC |
| PANBlast (formerly BLASTmedia) | B2B SaaS security companies | Ongoing PR program | Indianapolis |
| 5W Public Relations | Security companies wanting a large, multi-practice agency | Ongoing PR and digital program | New York |
1. Jamco PR: best for fast, guaranteed credibility
Jamco PR gets cybersecurity and SaaS founders on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga and 35+ other publications, with guaranteed placements: if one doesn't go live within 60 days, it's replaced at no extra cost. The process is fully done for you, from story to publication.
Example: KinoSec, a cybersecurity startup building an autonomous AI penetration testing platform, got on Business Insider and 3 other outlets, including AP News and Benzinga, 16 days after the first conversation, then closed a $1M pre-seed round two weeks later.
Consider another agency if you need analyst relations (Gartner, Forrester), incident and crisis communications, or ongoing trade-media relationships with security reporters.
2. Merritt Group: best for government and enterprise security
Founded in 1996 and headquartered in McLean, Virginia, with offices in Washington, DC and San Francisco, Merritt Group has deep experience in cybersecurity, federal markets and analyst relations.
Good fit for security vendors selling to government and large enterprises, where procurement cycles and analyst opinions matter.
3. Eskenzi PR: best for UK and European security media
London-based Eskenzi PR has specialized in cybersecurity for more than twenty years and is well known across UK and European security media. The agency has received the Queen's Award for Enterprise.
Good fit for security companies whose buyers and media targets are mainly in the UK and Europe.
4. Matter Communications: best for growing security brands
Boston-based Matter, founded in 2003, combines PR, marketing and creative services and works with more than 20 cybersecurity clients, from angel-funded startups to billion-dollar brands.
Good fit for security companies that want PR, content and creative from one agency.
5. Bluetext: best for brand, marketing and PR together
Bluetext is a Washington, DC agency that works across the security ecosystem, from cloud and IoT security to SIEMs and SOCs, with branding, digital marketing and PR under one roof and a strong federal practice.
Good fit for security companies that need a rebrand, a new website and PR at the same time.
6. PANBlast (formerly BLASTmedia): best for B2B SaaS security
BLASTmedia built its name as a B2B SaaS PR agency with cybersecurity as a named vertical. Since its 2024 acquisition by PAN Communications, it operates as PANBlast.
Good fit for SaaS security companies that want a long-term, specialist PR program.
7. 5W Public Relations: best for a large multi-practice agency
New York-based 5W runs a dedicated cybersecurity PR and digital marketing practice alongside many other industry practices.
Good fit for security companies that want a large agency able to cover PR, digital and other markets at once.
What to ask a cybersecurity PR agency before you sign
- Which security or business outlets have you placed clients on in the last 3 months? Can I see the links?
- Do you guarantee placements, or only outreach?
- Do you handle analyst relations, or only media?
- Can you respond quickly when a major breach or vulnerability is in the news?
- How much of our team's time will this take each month?
Frequently asked questions
What is the best PR agency for cybersecurity startups?
For fast, guaranteed top-tier placements, Jamco PR. For government and enterprise security, Merritt Group. For UK and European security media, Eskenzi PR. For an integrated PR and marketing program, Matter or Bluetext.
How much does cybersecurity PR cost?
Traditional retainers commonly run from about $5,000 to $20,000+ per month, usually without guaranteed results. Placement-based agencies such as Jamco PR charge for coverage that goes live rather than for time spent pitching.
Why is PR important for cybersecurity companies?
Security buyers are cautious and rarely take a chance on an unknown vendor. Coverage on recognized publications is fast third-party proof that a young security company is credible.
Can PR help a cybersecurity startup raise money?
Yes. KinoSec closed a $1M pre-seed round two weeks after its Business Insider placement, using the coverage as social proof with investors.
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