PAN Communications vs PANBlast: What's the Difference? (2026)
PANBlast is a division of PAN Communications: PAN bought the Indianapolis agency BLASTmedia in June 2024 and renamed it PANBlast, a team dedicated to emerging and high-growth B2B SaaS brands, while PAN itself is the Boston-based parent agency running integrated PR and marketing programs for larger B2B tech companies.
Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives mentioned at the end. We've kept the comparison of PAN and PANBlast factual and based on what both agencies say publicly.
Are PAN and PANBlast the same agency?
They're the same company but different teams. PAN Communications acquired BLASTmedia, a B2B SaaS PR firm founded in 2005 in Indianapolis, in June 2024. BLASTmedia was rebranded as PANBlast, a wholly owned division of PAN, and its team stayed on.
PAN describes itself as a global, integrated, brand-to-demand agency forged from PR, combining PR with social, content, paid media and experience design. PANBlast focuses on emerging and high-growth B2B SaaS brands and runs on its own site, panblastpr.com.
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Get my free articlePAN vs PANBlast at a glance
| PAN Communications | PANBlast | |
|---|---|---|
| What it is | The parent agency, headquartered in Boston | A division of PAN, formerly BLASTmedia (Indianapolis) |
| Best for | Larger B2B tech companies that want PR inside a wider marketing program | Emerging and high-growth B2B SaaS companies |
| Services | PR plus social, content, paid media and experience design | PR-led programs for SaaS brands, with access to PAN's wider services |
| Website | pancommunications.com | panblastpr.com |
Which one should you talk to?
If you're a growth-stage B2B SaaS company that mainly needs media relations and wants a team that works with SaaS brands every day, start with PANBlast.
If you're a larger B2B tech company that wants one agency for PR, content, social and paid, and you're ready for a broader retainer, start with PAN. Because they're one company, either team can usually refer you to the other if the fit is wrong.
Alternatives to PAN and PANBlast
Both work on retainers. If what you need is guaranteed coverage on top-tier business publications on a fixed timeline, Jamco PR is a different model: guaranteed placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ publications, the first live in as little as 24 hours, and any placement that doesn't go live within 60 days replaced with another top-tier outlet at no extra cost. Projects start at $5,000.
Recent client results
Real Jamco PR placements you can read today. Most clients see their first article within 14 days.
Know a tech company that needs this? Refer them and earn 10% of their first payment.
Frequently asked questions
Is PANBlast the same as BLASTmedia?
Yes. BLASTmedia was rebranded as PANBlast after PAN Communications acquired it in June 2024. It operates as a division of PAN focused on B2B SaaS brands.
What's the difference between PAN and PANBlast?
PAN is the Boston-based parent agency running integrated PR and marketing for B2B tech companies. PANBlast is its division for emerging and high-growth B2B SaaS brands.
What are alternatives to PAN and PANBlast?
For guaranteed top-tier placements on a fixed project, Jamco PR. For other retainer agencies, see our PAN Communications and PANBlast alternatives guides.
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