Highwire PR Alternatives: 7 Tech PR Agencies to Compare in 2026

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives below. Highwire is a respected agency, so we've tried to be fair about when it's the right choice and when another model fits better.

What Highwire does well

Highwire was founded in San Francisco in 2008 and has offices in New York, Boston and Chicago. It works mainly with technology companies, including enterprise and B2B tech, AI, cybersecurity and financial services.

It's a strong choice for larger software and security companies that want a senior, integrated communications team on an ongoing program.

Why companies look for Highwire alternatives

• They need guaranteed coverage fast, for a raise, launch or enterprise deal.
• They want PR results without a long-term retainer.
• They want PR combined with demand generation or broader digital marketing.
• They want a smaller, remote or senior-only team.

The shortlist at a glance

1. Jamco PR: best if you want guaranteed results instead of a retainer

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Example: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later.

Choose Highwire or another retainer agency instead if you want an ongoing team for media relations, analyst relations and thought leadership month after month.

2. Walker Sands: best for PR plus marketing

Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco. It combines public relations with strategy, creative, content, digital marketing (including SEO and GEO) and revenue operations.

Good fit for B2B companies that want PR and demand generation coordinated by one team.

3. Inkhouse: best for established B2B tech

Inkhouse, founded in 2007 and headquartered in Boston, is a strategic communications firm with roots in B2B technology. It works with SaaS, infrastructure, cleantech and healthcare companies, from startups to enterprises.

Good fit for established companies that need corporate narrative, media relations and investor communications together.

4. Bolt PR: best for PR, content and digital in one agency

Bolt PR, part of Millwright Holdings, is a digital marketing, content and public relations agency with offices across the US plus London and Paris. It works across B2B technology, healthcare tech, consumer tech and other sectors.

Good fit if you want one agency for PR, content and digital across B2B and consumer brands.

5. Crackle PR: best for senior-only programs with AI search

Crackle PR, led by founder and CEO Parry Headrick, is a fully remote, US-based team of senior strategists. It works with B2B tech companies and combines media relations and analyst relations with GEO and LLM optimization.

Good fit for VC-backed B2B tech companies that want experienced people on every account.

6. Bospar: best for an experienced remote US tech team

Bospar is an independently owned, fully remote tech PR firm founded in 2015. It works with B2B and B2C tech companies in areas like fintech, data and consumer technology.

Good fit for companies that want an experienced US tech PR team on an ongoing retainer.

7. 5W Public Relations: best for a large multi-practice agency

New York-based 5W runs dedicated technology, AI and cybersecurity practices alongside many other industry practices.

Good fit for companies that want one large agency able to cover PR, digital and other markets at once.

Retainer or guaranteed placements?

Retainer agencies like Highwire charge monthly for an ongoing program: strategy, pitching and relationships. Results depend on your news flow and the media cycle.

Guaranteed-placement models like Jamco PR's charge for agreed outcomes on specific publications. You get certainty and speed, but less of the ongoing advisory work a retainer includes. Many companies use a guaranteed push first, then add a retainer once they have steady news.

Recent client results

Real Jamco PR placements you can read today. Most clients see their first article within 14 days.

Know a tech company that needs this? Refer them and earn 10% of their first payment.

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