Walker Sands Alternatives: 7 B2B Tech PR Agencies to Compare in 2026

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives below. Walker Sands is a respected agency, so we've tried to be fair about when it's the right choice and when another model fits better.

What Walker Sands does well

Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco. It works across technology (including AI, cybersecurity and fintech), healthcare, manufacturing, professional services and logistics.

Its strength is integration: public relations sits alongside strategy, creative, content, digital marketing including SEO and GEO, and revenue operations. It's a 10-time Inc. 5000 honoree, and B2B Marketing ranked it #6 among top US B2B marketing agencies. Walker Sands is a strong choice if you want PR and demand generation run by one team.

Why companies look for Walker Sands alternatives

• They want PR results without buying a wider marketing program.
• They need guaranteed coverage fast, for a raise, launch or enterprise deal.
• They already have demand gen covered in-house or with another agency.
• They want a PR-only specialist in one sector.

The shortlist at a glance

1. Jamco PR: best if you want guaranteed results instead of a retainer

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Example: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later.

Choose Walker Sands or another retainer agency instead if you want an ongoing team for media relations, analyst relations and thought leadership month after month.

2. Inkhouse: best for established B2B tech

Inkhouse, founded in 2007 and headquartered in Boston, is a strategic communications firm with roots in B2B technology. It works with SaaS, infrastructure, cleantech and healthcare companies, from startups to enterprises.

Good fit for established companies that need corporate narrative, media relations and investor communications together.

3. Highwire: best for larger enterprise tech companies

Highwire was founded in San Francisco in 2008 and has offices in New York, Boston and Chicago. It works mainly with technology companies, including enterprise and B2B tech, AI, cybersecurity and financial services.

Good fit for larger software and security companies that want a senior, integrated communications team.

4. Crackle PR: best for senior-only programs with AI search

Crackle PR, led by founder and CEO Parry Headrick, is a fully remote, US-based team of senior strategists, with offices listed in the Boston area and San Francisco. It works with B2B tech companies and combines media relations and analyst relations with GEO and LLM optimization. It publishes a $12,000 per month minimum retainer.

Good fit for VC-backed B2B tech companies that want experienced people on every account and an ongoing program.

5. PANBlast (formerly BLASTmedia): best for B2B SaaS specialists

BLASTmedia built its name as a PR agency dedicated to B2B SaaS. It was acquired by PAN Communications in 2024 and now operates as PANBlast, combining PR with content, thought leadership and awards programs.

Good fit for B2B SaaS companies that want a long-term, specialist PR program.

6. Bospar: best for an experienced remote US tech team

Bospar is an independently owned, fully remote tech PR firm founded in 2015. It works with B2B and B2C tech companies in areas like fintech, data and consumer technology, and PRovoke Media has named it one of the best technology PR agencies.

Good fit for companies that want an experienced US tech PR team on an ongoing retainer.

7. Treble: best for funding rounds, launches and exits

Founded in Austin in 2013, Treble works with B2B venture-backed startups and venture capital firms, with offices in Austin, Los Angeles, San Francisco and Chicago. It says it has helped 33 startups to exit since 2013, including CoreWeave's IPO, and was named PR Daily's Technology Agency of the Year in 2023.

Good fit for venture-backed companies planning a funding announcement, launch or exit.

Retainer or guaranteed placements?

Retainer agencies like Walker Sands charge monthly for an ongoing program: strategy, pitching and relationships. Results depend on your news flow and the media cycle.

Guaranteed-placement models like Jamco PR's charge for agreed outcomes on specific publications. You get certainty and speed, but less of the ongoing advisory work a retainer includes. Many companies use a guaranteed push first, then add a retainer once they have steady news.

Recent client results

Real Jamco PR placements you can read today. Most clients see their first article within 14 days.

Know a tech company that needs this? Refer them and earn 10% of their first payment.

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