Executive Visibility for a New CEO: A 90-Day PR Plan for Tech Companies
When a tech company appoints a new CEO, customers, investors, employees and the press all form a view fast. Here's how mid-sized and enterprise tech companies make a new CEO visible and credible in the first 90 days.
Short answer: in the first 90 days, give the new CEO a clear point of view, get them quoted or published on recognisable business publications and in their industry's trade press, and make sure everything people find about them (LinkedIn, the company website, search results and AI answers) tells the same story. Buyers, investors and senior hires search a new CEO before they trust the company's next chapter, so the first results need to be credible.
Who this guide is for
- Mid-sized and enterprise tech companies announcing a new CEO
- VC-backed companies where a new CEO joins before a raise or after a leadership change
- Communications and marketing leaders building a new CEO's profile
Why the first 90 days matter
A leadership change raises questions: is the company stable, what will change, and should customers and investors stay? Until the new CEO is visible, people fill the gap themselves.
Search results and AI assistants also matter. When someone asks ChatGPT or Gemini about a new CEO, the answer is built from third-party articles and profiles. If there's nothing recent and credible, the answer is thin, or about the previous CEO.
The 90-day plan
| When | Focus | What to do |
|---|---|---|
| Days 1–30 | Foundation | Agree the CEO's 2–3 core messages; update LinkedIn, the website bio and directory profiles; brief key customers and investors before wider news |
| Days 31–60 | First coverage | Get the CEO quoted or interviewed on business publications buyers trust and in their trade press; publish one strong opinion piece |
| Days 61–90 | Momentum | Add podcasts and industry events; share every article with sales, investors and recruiting; plan a steady quarterly cadence |
What to prioritise
- One clear point of view on the industry that the CEO can own
- Coverage on recognisable publications such as Business Insider, Yahoo Finance, AP News and USA Today, plus the buyers' trade press
- Consistent facts everywhere: title, start date, background, company description
- Using coverage in sales decks, investor updates and job posts, not just on social media
Common mistakes
- Waiting until the CEO 'has news' before doing any PR
- Leaving the old CEO's profile as the top search result
- Relying only on the CEO's own LinkedIn posts, which buyers read as self-promotion
- Announcing the appointment once and then going quiet
Where Jamco PR fits
A new CEO needs credible coverage on a schedule, so Jamco PR guarantees placements rather than hoping a pitch lands. Jamco PR guarantees placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other publications. If a placement doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.
Example: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later. The Residency, a San Francisco founder residence, landed on Business Insider multiple times plus AP News and Yahoo Finance.
Recent client results
Real Jamco PR placements you can read today. Most clients see their first article within 14 days.
Know a tech company that needs this? Refer them and earn 10% of their first payment.
Frequently asked questions
How do you build visibility for a new CEO?
Agree the CEO's core messages, update their profiles everywhere, then get them quoted or published on recognisable business publications and in their industry's trade press within the first 90 days, and keep a steady cadence after that.
How soon should a new CEO do PR?
Start in the first month. Customers, investors and employees form a view quickly, and search results and AI answers about the company need credible, recent coverage of the new CEO.
What kind of coverage helps a new CEO most?
Interviews and quotes on business publications buyers and investors already trust, such as Business Insider, Yahoo Finance, AP News and USA Today, plus the trade press of their industry.
How fast can a new CEO get press coverage?
With guaranteed placements, the first article can be live in as little as 24 hours, and most Jamco PR clients see their first article within 14 days.
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