PRLab Alternatives: 6 B2B Tech PR Agencies to Compare in 2026

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

What PRLab does well

PRLab is a B2B tech PR agency founded in Amsterdam in 2018 by Matias Rodsevich. It has offices in Amsterdam, Austin, Stockholm, Munich and Madrid, and says it has worked with 200+ B2B tech clients across SaaS, fintech, AI, cybersecurity, healthtech and more.

Its services span global and digital PR, funding announcements, media training, thought leadership and SEO and GEO for AI search. Published results include coverage for Chargebee ahead of a $55M raise. PRLab is a strong choice if you want one agency running PR across Europe and the US on a custom program.

Why companies look for PRLab alternatives

• They want guaranteed placements instead of a custom program billed for effort.
• They need coverage fast, for a funding round, launch or enterprise sales push in the next few weeks.
• They sell mainly in the US and want a US-focused agency.
• They want a larger enterprise agency, or a specialist in one sector such as B2B SaaS.

The shortlist at a glance

1. Jamco PR: best if you want guaranteed results instead of a custom program

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Example: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later.

Choose PRLab instead if you want an ongoing program run by teams on both sides of the Atlantic, especially for European markets.

2. Crackle PR: best for senior-only programs with AI search

Founded in 2020, Crackle PR is a remote-first agency of senior strategists working only with VC-backed B2B technology companies. It combines earned media and analyst relations with GEO and LLM optimization, and publishes pricing starting from $10,000 per month.

Good fit for Series A+ companies that want experienced people on every account.

3. Highwire: best for larger enterprise tech companies

Highwire was founded in San Francisco in 2008 and has offices in New York, Boston and Chicago. It works mainly with technology companies, including enterprise and B2B tech, AI, cybersecurity and financial services.

Good fit for larger software and security companies that want a senior, integrated communications team.

4. Treble: best for funding rounds and launches

Founded in Austin in 2013, Treble works with B2B technology companies and venture firms, turning funding rounds, launches and category shifts into earned-media programs. It was named PR Daily's Technology Agency of the Year in 2023.

Good fit for venture-backed companies planning a funding announcement or launch.

5. Hotwire: best for global reach

Founded in 2000, Hotwire is a global technology communications consultancy with 400+ people across 15 offices in 11 countries. It runs an AI Lab that tracks how AI chatbots talk about brands.

Good fit for established tech companies launching in several countries at once.

6. PANBlast (formerly BLASTmedia): best for B2B SaaS specialists

BLASTmedia built its name as a PR agency dedicated to B2B SaaS. It was acquired by PAN Communications in 2024 and now operates as PANBlast, combining PR with content, thought leadership and awards programs.

Good fit for B2B SaaS companies that want a long-term, specialist PR program.

Custom program or guaranteed placements?

Agencies like PRLab build a custom program: strategy, pitching, content and ongoing media relations. Results depend on your news flow and the media cycle, and you pay for the program.

Guaranteed-placement models like Jamco PR's charge for agreed outcomes on specific publications. You get certainty and speed, but less of the ongoing advisory work a long program includes. Many companies use a guaranteed push first, then add a retainer once they have steady news.

Recent client results

Real Jamco PR placements you can read today. Most clients see their first article within 14 days.

Know a tech company that needs this? Refer them and earn 10% of their first payment.

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