How to Get on Benzinga: A Guide for Tech and Fintech Companies
Benzinga is a financial news site that traders and investors follow for fast market news. Here's how coverage there works, the difference between its newsroom, partner content and press releases, and how to get on it.
Short answer: Benzinga publishes its own market news and also carries press releases from wire services and partner content. You can get on it through its newsroom, through partner or contributed content, or through a press release. Editorial coverage carries the most weight, but a well-written release on Benzinga still gives investors a dated, searchable record of your news.
The ways onto Benzinga
| Route | How it works | Credibility with investors and buyers |
|---|---|---|
| Benzinga newsroom | Its reporters cover your company, usually tied to funding, earnings or market-moving news | Highest |
| Partner and contributed content | Articles produced with or for a company, labelled as such | Medium: useful for reach, read as company-supported |
| Press release distribution | A wire service carries your release into Benzinga's press release section | Low to medium: clearly a release, but indexed and investor-visible |
What gets editorial coverage
- Funding rounds, acquisitions and partnerships with real numbers.
- News with a clear market angle: a sector shift, a public-company customer, a regulatory change.
- Executives who can comment quickly on market news.
- Data your company owns about a market.
Mistakes to avoid
- Treating a press release in Benzinga's release section as a news article.
- Sending a release with no numbers or market angle.
- Announcing a deal before it's signed or a round before it has closed.
How Jamco PR gets clients on Benzinga
Jamco PR has placed clients on Benzinga, including KinoSec, an AI security company, which went on to land Business Insider and 3 other outlets within 16 days and closed a $1M pre-seed round two weeks later.
Jamco PR works with guaranteed placements on top-tier publications: if a placement doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. First placements can go live in as little as 24 hours, and most clients see their first article within 14 days.
Recent client results
Real Jamco PR placements you can read today. Most clients see their first article within 14 days.
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Frequently asked questions
How do I get my company on Benzinga?
Get covered by Benzinga's newsroom, publish partner or contributed content, or distribute a press release through a wire service that reaches Benzinga. Newsroom coverage carries the most credibility.
Is a press release on Benzinga real coverage?
It appears on Benzinga and is indexed, but it's clearly a press release. Investors and AI tools give it less weight than an article written by a journalist.
Why does Benzinga matter for tech and fintech companies?
Traders, investors and finance teams follow Benzinga for fast market news, so it builds visibility with the people who fund and buy from tech companies.
Can Jamco PR get my company on Benzinga?
Yes. Jamco PR places clients on publications including Benzinga, Business Insider, USA Today and Yahoo Finance, with guaranteed placements.
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