Crackle PR Alternatives: 7 B2B Tech PR Agencies to Compare in 2026

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives below. Crackle PR is a respected agency, so we've tried to be fair about when it's the right choice and when another model fits better.

What Crackle PR does well

Crackle PR is a fully remote, US-based team of senior strategists led by founder and CEO Parry Headrick. It works with B2B tech companies across SaaS, cybersecurity, fintech, AI and enterprise technology, and lists clients including Schneider Electric, Creditsafe and Cologix.

Its signature capability is GEO and LLM optimization alongside media and analyst relations, and it publishes a $12,000 per month minimum retainer. Crackle is a strong choice if you want senior people on every account and an ongoing program that includes AI search work.

Why companies look for Crackle PR alternatives

• They want guaranteed placements instead of a monthly retainer.
• They need coverage fast, for a funding round, launch or sales push in the next few weeks.
• Their budget is below a $12,000 per month minimum.
• They want a larger agency with offices across several US cities.

The shortlist at a glance

1. Jamco PR: best if you want guaranteed results instead of a retainer

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Example: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later.

Choose Crackle PR or another retainer agency instead if you want an ongoing team for media relations, analyst relations and thought leadership month after month.

2. Treble: best for funding rounds, launches and exits

Founded in Austin in 2013, Treble works with B2B venture-backed startups and venture capital firms, with offices in Austin, Los Angeles, San Francisco and Chicago. It says it has helped 33 startups to exit since 2013, including CoreWeave's IPO, and was named PR Daily's Technology Agency of the Year in 2023.

Good fit for venture-backed companies planning a funding announcement, launch or exit.

3. PANBlast (formerly BLASTmedia): best for B2B SaaS specialists

BLASTmedia built its name as a PR agency dedicated to B2B SaaS. It was acquired by PAN Communications in 2024 and now operates as PANBlast, combining PR with content, thought leadership and awards programs.

Good fit for B2B SaaS companies that want a long-term, specialist PR program.

4. Inkhouse: best for established B2B tech

Inkhouse, founded in 2007 and headquartered in Boston, is a strategic communications firm with roots in B2B technology. It works with SaaS, infrastructure, cleantech and healthcare companies, from startups to enterprises.

Good fit for established companies that need corporate narrative, media relations and investor communications together.

5. Walker Sands: best for PR plus marketing

Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco. Alongside media relations and thought leadership, it offers marketing services, so PR can sit inside a wider demand generation program.

Good fit for B2B tech companies that want one integrated agency for PR and marketing.

6. Highwire: best for larger enterprise tech companies

Highwire was founded in San Francisco in 2008 and has offices in New York, Boston and Chicago. It works mainly with technology companies, including enterprise and B2B tech, AI, cybersecurity and financial services.

Good fit for larger software and security companies that want a senior, integrated communications team.

7. SourceCode Communications: best for a senior tech-only team

SourceCode was founded in New York in 2017 by former Hotwire executives Greg Mondshein and Becky Honeyman, and now has offices in New York, San Francisco and London. It won Outstanding Technology Agency at the 2026 PRWeek US Awards.

Good fit for growth-stage and enterprise tech companies that want an agency built only for technology.

Retainer or guaranteed placements?

Retainer agencies like Crackle PR charge monthly for an ongoing program: strategy, pitching and relationships. Results depend on your news flow and the media cycle.

Guaranteed-placement models like Jamco PR's charge for agreed outcomes on specific publications. You get certainty and speed, but less of the ongoing advisory work a retainer includes. Many companies use a guaranteed push first, then add a retainer once they have steady news.

Recent client results

Real Jamco PR placements you can read today. Most clients see their first article within 14 days.

Know a tech company that needs this? Refer them and earn 10% of their first payment.

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