9 Best Technical PR Agencies for Complex Tech Companies (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Technical PR is PR for companies whose product is hard to explain: chips, electronics, industrial systems, data infrastructure, security, storage. The agency has to understand the technology well enough to talk to engineers and trade editors, and still turn it into a story a business journalist and an enterprise buyer will care about. Some agencies below specialise in the engineering side, some in translating it for business audiences.

Which technical PR agency is best?

For guaranteed placements that explain a complex technology company to business buyers and investors, on publications they recognise, fast, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For semiconductors and electronics in the UK, Europe and Silicon Valley, Napier. For industrial, electronics and cleantech engineering companies, Publitek. For a US technology PR firm with deep semiconductor and aerospace experience, Rainier Communications. For chips, storage, hardware and cloud companies in the US, Lages & Associates. For electronics and enterprise tech in the UK, Wildfire. For cloud, data and enterprise software with analyst relations, 10Fold. For security and federal technology, Merritt Group. For translating technical products into content for UK and US buyers, Positive.

The shortlist at a glance

1. Jamco PR: best for explaining complex tech to business buyers

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For technical companies, the work is translation: turning what the product does into why it matters to the business buyers, investors and executives who sign off, and making the company's technical leaders visible on their own topics.

Choose a specialist below instead if your main audience is design engineers and trade editors, or if you need trade shows and analyst relations.

2. Napier: best for semiconductors and electronics

Napier is an integrated B2B technology PR and marketing agency with offices in the UK and the San Francisco Bay Area, and global reach through the Eurocom Worldwide network. It works with semiconductor, electronics and industrial engineering companies, publishes electronics and industrial engineering media news, and offers PR and media relations, analyst relations, content and account-based marketing.

Good fit for chip and electronics companies that need trade media in Europe and the US.

3. Publitek: best for industrial, electronics and cleantech engineering

Publitek is a full-service B2B marketing agency for innovative technology and engineering companies, with a deep tech focus, a registered office in London, and part of the Next 15 group. Its sectors are industrial, electronics and cleantech, and its services include PR and analyst relations, content, lead generation and media buying.

Good fit for engineering companies that want PR and marketing from one specialist.

4. Rainier Communications: best for deep tech in the US

Rainier Communications was founded in 1993 by an engineer-turned-marketer and describes itself as a technology PR firm that engineers markets for innovative tech companies. Its client examples span semiconductors, aerospace and defense, quantum computing, storage, wireless and automotive, and its services include media and analyst relations, message development, SEO and GEO strategy, trade shows and media training.

Good fit for deep tech companies that need to reach design engineers, analysts and business media.

5. Lages & Associates: best for chips, storage and hardware

Lages & Associates is a PR and communications firm for technology companies, working across software, AI, cloud, chips, security, storage and hardware. Its work includes media relations, content, thought leadership and trade show support, and client testimonials mention work with industry analysts and channel partners.

Good fit for US hardware and infrastructure companies.

6. Wildfire: best for electronics and enterprise tech in the UK

Wildfire describes itself as a B2B tech PR agency based in London, with sectors including electronics, enterprise tech, cybersecurity, retail tech and green tech. Its site lists Tech Agency of the Year awards for 2025 and 2026.

Good fit for UK technology companies that want a B2B tech specialist.

7. 10Fold: best for cloud, data and enterprise software

10Fold describes itself as one of California's largest independently run communications agencies, headquartered in Walnut Creek. It works with B2B tech brands in cloud and data management, cybersecurity, enterprise software and AI, and its services include analyst relations, media relations and its MetricsMatter measurement approach.

Good fit for infrastructure and data companies where analysts and technical media both matter.

8. Merritt Group: best for security and federal technology

Founded in 1996 and headquartered in McLean, Virginia, with offices in Washington, DC and San Francisco, Merritt Group has deep experience in cybersecurity, federal markets and analyst relations.

Good fit for technical security companies and vendors selling to government.

9. Positive: best for turning technical products into content

Positive is a London-based B2B tech PR and content agency working across the UK, EMEA and US, offering ideas, content, communications and AI optimisation (AIO). Its named clients include cybersecurity, data and analytics, integration and martech companies.

Good fit for technical B2B software companies that need clear content as much as coverage.

Trade media or business media?

Technical companies usually need both. Trade and engineering publications reach the people who evaluate the technology; business publications reach the executives who approve the budget, plus investors and the AI tools buyers ask for shortlists. Decide which audience is blocking deals today, and pick the agency that is strongest there.

How to choose a technical PR agency

• Who on the team understands our technology, and what have they written about it?
• Which trade and business publications have you placed companies like ours in during the last 6 months?
• What is guaranteed, and what is only pitched?
• Can you make our technical leaders visible, not just the CEO?
• How will we measure results: articles published, branded search, pipeline, or activity reports?