8 Best Legal Tech PR Agencies in 2026 (Compared)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Legal tech vendors sell to some of the most cautious buyers there are. At law firms, decisions are shared between managing partners, IT and innovation leaders, knowledge management and executive committees; in corporate legal departments, between the general counsel, legal operations and procurement. Generative AI has put legal tech in the business press, but buyers still want proof: trusted coverage, credible experts and peer references.

Which PR agency is best for legal tech companies?

For guaranteed placements on the business publications general counsel, managing partners, investors and acquirers read, for the company and its leaders, fast, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For a dedicated legal tech PR and marketing specialist, Rep-Ink. For a long-standing legal software and eDiscovery specialist, Burke & Company. For a large New York agency with a legal technology practice, 5W Public Relations. For an international firm that advises law firms and other knowledge-intensive businesses, Infinite Global. For legal PR in the UK and US, The PHA Group. For research-led thought leadership, Man Bites Dog. For PR measured on commercial results, Hard Numbers.

The shortlist at a glance

1. Jamco PR: best for business-media credibility

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For legal tech vendors, business-media coverage reaches general counsel, law firm leaders, investors and acquirers beyond the legal trade press, and gives sales teams credible proof for long evaluations.

Choose a specialist below instead if your priority is the legal trade press, legal industry events or litigation PR.

2. Rep-Ink: best for a dedicated legal tech specialist

Rep-Ink, based in Jacksonville, Florida, offers PR and marketing for companies transforming the business of law, across eDiscovery, legal research and AI, practice and matter management, legal spend management, document automation, and litigation support and ALSPs. Its services include media placements, executive visibility, bylined articles, awards, speaking engagements, content and sales enablement.

Good fit for legal tech vendors that want PR and marketing from a specialist who knows the buyer.

3. Burke & Company: best for legal software and eDiscovery

Burke & Company was founded in 2004 by Christy Burke and centres its work on legal software, services and eDiscovery, with publicity, content, social media strategy, ghostwriting and business development consulting.

Good fit for established legal software and eDiscovery vendors.

4. 5W Public Relations: best for a large agency with a legal tech practice

New York-based 5W Public Relations is a large independent agency that runs industry practices, including a legal technology practice it created after working with several new-to-market legal tech platforms.

Good fit for funded legal tech companies that want a large agency's resources.

5. Infinite Global: best for vendors selling to large law firms

Infinite Global describes itself as an international strategic communications partner for knowledge-intensive businesses, including law firms, financial and asset management firms, accounting and consulting firms and technology companies. It says it was founded 25 years ago and has more than 120 consultants, with offices including New York, San Francisco, Washington DC, Los Angeles, Chicago and London.

Good fit for legal tech vendors that want advisers who know large law firms from the inside.

6. The PHA Group: best for legal PR in the UK and US

The PHA Group works with top law firms and organisations across the legal services industry, including litigation finance businesses and legal tech pioneers, with legal PR, litigation PR, social media and digital marketing. It lists offices in London, Manchester, Leeds, New York and Boston.

Good fit for legal tech and legal services companies selling in the UK.

7. Man Bites Dog: best for research-led thought leadership

Man Bites Dog is a B2B marketing consultancy for global B2B companies, with a head office in Brighton and an office in London, operating since 2005. Its services include brand positioning, thought leadership, sales enablement and a data and insights lab, for sectors including professional services.

Good fit for legal tech companies whose thought leadership needs original research behind it.

8. Hard Numbers: best for PR measured on commercial results

Hard Numbers is a London marketing and communications consultancy that calls itself performance-driven, with expertise in technology, professional services and data businesses. Its services include media relations, generative engine optimisation, content and account-based marketing.

Good fit for UK legal tech companies that want PR tied to commercial measures.

Which agency fits your legal tech company?

Legal trade press or business media?

Legal trade publications reach the innovation, IT and knowledge management teams who evaluate legal tech. Business publications reach general counsel, managing partners, investors and acquirers, and they're among the sources AI assistants read when buyers ask for a shortlist. Most legal tech vendors need both.

How we chose these agencies

We looked for agencies that specialise in legal technology or legal services, or have a stated legal technology practice, and checked each one's own website for its focus, locations and services. We excluded firms whose focus we couldn't verify.

What to ask a legal tech PR agency before you sign

• Which legal tech companies have you placed in the last 6 months, and where?
• Can you reach both the legal trade press and business media?
• What is guaranteed, and what is only pitched?
• Can you make several executives visible, not just the CEO?
• How will we measure results: articles published, branded search and pipeline, or activity reports?