8 Best Journalist-Led Tech PR Agencies in 2026

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Many tech founders want a PR team that thinks like a reporter: people who know what makes a story, how a newsroom decides, and what an editor will ignore. The agencies below were founded by former journalists or say on their own websites that former journalists work on their team. Jamco PR is included as a different model, guaranteed placements, and we say plainly where it differs.

Which journalist-led tech PR agency is best?

For guaranteed placements on the business publications executives, investors and acquirers read, for the company and its leaders, fast, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For a New York firm founded by a former Forbes business reporter, Haymaker Group. For a US tech agency whose team includes former reporters from Bloomberg, CNBC and other top-tier outlets, Bospar. For financial services and technology companies, Gregory. For tech startups and scaleups in London and New York, Nara Communications. For high-growth tech companies going international from Israel and London, Headline Media. For UK media coverage for global B2B tech firms, ITPR. For media training from former network news journalists, Throughline Group.

The shortlist at a glance

1. Jamco PR: best for guaranteed business-media placements

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Jamco isn't a journalist-founded firm. It suits companies that want certainty on where and when they appear, rather than a long pitching program.

Choose a journalist-led agency below instead if your priority is ongoing pitching to specific reporters, story development or media training.

2. Haymaker Group: best for a firm founded by a former Forbes reporter

Haymaker Group is a New York PR agency. Its website says its founder started the firm after working as a business reporter at Forbes, and that it works with companies from startups to the Fortune 500.

Good fit for tech companies in the US that want reporter-style storytelling and media relations.

3. Bospar: best for former top-tier reporters on the team

Bospar was founded in 2015 and lists offices in San Francisco, Los Angeles, New York, Chicago and Boston. It says its team includes veteran journalists from Bloomberg, Business Insider, CNET, CNBC, Fox News, InformationWeek, The New York Times and The Washington Post.

Good fit for US tech companies that want former business and tech reporters working on their pitches.

4. Gregory: best for financial services and technology companies

Gregory (Gregory FCA) is headquartered in Ardmore, Pennsylvania, with offices in Boston, New York and London. It says roughly 18% of its staff comes from outlets such as The New York Times, CNBC and Barron's, and it offers media training alongside media relations and content.

Good fit for fintech and technology companies that want journalist-trained media relations and executive coaching from one agency.

5. Nara Communications: best for tech startups and scaleups in London and New York

Nara Communications was founded in 2021 by Nick Baines and Andrew Skinner-Shah. Its London and New York team of technology experts, writers and former journalists works with organisations from pre-seed startups to multinationals, across fintech, AI, climate and more.

Good fit for European tech startups and scaleups that want coverage in both the UK and the US.

6. Headline Media: best for taking high-growth tech companies international

Headline Media is a tech PR and strategic communications agency headquartered in Tel Aviv with an office in London. It says it was founded by former frontline journalists from CNN and ABC News, and calls itself a journalist-driven shop.

Good fit for high-growth tech companies, especially from Israel, entering the US, European and Asian markets.

7. ITPR: best for UK coverage for global B2B tech companies

ITPR offers UK-focused PR support for global B2B technology companies from a small team of senior PR experts and ex-journalists, with media relations and work on visibility in AI search.

Good fit for international B2B tech firms that want a focused team for the UK market.

8. Throughline Group: best for media training from former network journalists

Throughline Group is a media and public speaking training firm in New York and Washington, DC. Its chief executive, Brad Phillips, worked for ABC's Nightline and CNN before starting his businesses, and partner Christina Mozaffari produced stories for NBC News.

Good fit for founders and executives preparing for tough interviews. It trains spokespeople; it isn't a tech PR agency, so pair it with one.

Which agency fits your company?

Why journalist-led PR matters

Former reporters know how stories get chosen. They can tell when an announcement isn't news, find the angle an editor will care about, and write pitches that read like the start of an article rather than a press release.

That helps most with earned coverage, where nothing is guaranteed and every pitch competes for attention. It also helps with media training: someone who has run interviews knows which questions catch executives out.

Journalist-led doesn't guarantee results. Reporters change beats and leave outlets, so contacts age quickly. The process, the team that works your account and the outcomes you can measure matter more than a past job title.

What to check before you trust the 'former journalist' label

• Who on the team was a journalist, at which outlet, and how recently?
• Will those people work on your account, or only on the pitch to win it?
• Did they cover your sector, or a different beat?
• Can they show recent coverage for companies like yours, not just their own bylines?
• Is any placement guaranteed, or is everything pitched?

How we chose these agencies

We looked for agencies that were founded by former journalists, or that say on their own websites that former journalists work on their team, and that work with technology companies or train tech executives. We checked each one's own website for its location, team and services.

What to ask a journalist-led PR agency before you sign

• Which tech companies have you placed in the last 6 months, and where?
• Who will run our account day to day, and what is their media background?
• Which outlets and reporters fit our story, and why?
• What is guaranteed, and what is only pitched?
• How will we measure results: articles published, branded search and pipeline, or activity reports?