7 Best WE Communications Alternatives for B2B Tech Companies (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

WE Communications (formerly Waggener Edstrom, now styled We. Communications) is one of the best-known global agencies for technology brands. Marketing and communications leaders at IT services, enterprise software and cybersecurity companies often compare it with tech specialists when they want a more focused team or faster results. This guide covers what WE does well, why companies look elsewhere, and seven alternatives. For a wider shortlist, see our comparison of the best B2B tech PR agencies.

What WE Communications does well

WE was founded by Melissa Waggener Zorkin, who is still its Global CEO, and Pam Edstrom. It has 22 offices in 9 countries across North America, Asia-Pacific and EMEA, and describes itself as working at the intersection of technology and humanity, across technology, health and consumer services.

Its offerings include company transformation, launch programs, C-suite visibility, reputation resilience and brand work, plus an AI Accelerator and its own GEO Compass tool for visibility in AI search. Microsoft is among the clients it names.

It's a strong fit for large global companies that need integrated communications run across many regions at once.

Why B2B tech companies look for an alternative

• They want senior people on the account day to day, which is easier to secure at a smaller agency.
• They need coverage fast, for a launch, a funding round, an analyst cycle or a big enterprise deal.
• Their budget suits a focused program better than a large, multi-region retainer.
• They want PR tied directly to pipeline and demand generation.
• They want to be named in the sources buyers and AI assistants check when they build a shortlist.

Which WE Communications alternative is best?

For guaranteed placements on the business publications enterprise buyers, investors and acquirers read, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For PR combined with demand marketing, Walker Sands. For media-led tech PR in the US, Highwire or Inkhouse. For a global tech-only agency, Hotwire. For a senior tech team in the US and Europe, SourceCode Communications. For integrated PR and creative, Matter Communications.

The shortlist at a glance

1. Jamco PR: best for guaranteed results without a long retainer

Jamco PR gets B2B tech and IT services companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For companies selling to enterprise buyers, business-media coverage gives procurement teams, investors and acquirers a credible source to check, and it's among the sources AI assistants read when buyers ask for a shortlist of partners.

Choose WE or another large agency instead if you need transformation, crisis and reputation work run across many regions at once.

2. Walker Sands: best for PR plus demand marketing

Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco. Technology is its lead industry, including AI, cloud and IT services, cybersecurity and fintech, and it has been an Inc. 5000 honoree ten times.

Good fit for B2B tech companies that want PR and pipeline-focused marketing from one agency.

3. Highwire: best for senior-led tech and cybersecurity PR

Highwire works with technology companies including B2B tech and cybersecurity brands, from offices in San Francisco and New York. In January 2026 it combined with The Bliss Group, which adds financial and professional services experience.

Good fit for funded tech and cybersecurity companies that want a senior team focused on tech media.

4. Inkhouse: best for media-led PR from growth stage to IPO

Founded in 2007, Inkhouse serves pre- and post-IPO tech companies and Fortune 500 brands, with practices in enterprise tech, AI, cybersecurity and climate tech. It has offices in San Francisco, Boston, Seattle, New York, San Diego and Washington DC, and is part of the Orchestra network of agencies.

Good fit for tech companies that want storytelling-led media relations as they scale.

5. Hotwire: best for a global, tech-only agency

Hotwire is a global technology communications consultancy with offices across the US, Europe and Asia-Pacific, covering B2B and consumer tech, cybersecurity, fintech and telecoms. Its AI Labs team works on visibility in AI search.

Good fit for tech brands that want international reach from an agency that works only in technology.

6. SourceCode Communications: best for a senior tech-only team

SourceCode was founded in New York in 2017 by former Hotwire executives and has offices in New York and London, among others. It covers cybersecurity, fintech, AI, martech and enterprise tech, is a certified B Corporation, and won Outstanding Technology Agency at the 2026 PRWeek US Awards.

Good fit for growth-stage and enterprise tech companies that sell in the US and Europe.

7. Matter Communications: best for integrated PR and creative

Matter is an integrated PR, marketing and creative agency based in Boston, with offices including Providence, Dallas and Denver. It works with B2B tech brands, with practices including cybersecurity and professional services.

Good fit for mid-size B2B tech companies that want PR, content and creative under one roof.

When to stay with WE Communications

Stay with WE if you're a large multinational that needs integrated support across many regions for transformation, reputation or executive programs, and the team is already delivering.

Many enterprise tech companies keep a large agency for long-term reputation work and add a specialist, or a guaranteed-placement push, for a launch, a raise or a key deal.

What to ask a WE Communications alternative before you sign

• Which B2B tech or IT services companies have you placed in the last 6 months, and where?
• Who will run our account day to day, and how senior are they?
• What is guaranteed, and what is only pitched?
• How will you help us show up when buyers ask ChatGPT, Gemini or Google for a shortlist?
• How will we measure results: articles published, branded search and pipeline, or activity reports?