7 Best Financial Services PR Firms in New York (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

New York is where most US financial journalists, banks, asset managers, insurers and capital markets firms sit, so it has a deep bench of financial PR firms. This list covers agencies with a New York office and a stated financial services practice, for banks, asset and wealth managers, insurers, fintech and financial-technology vendors, and capital markets firms. It's deliberately different from our wider lists of financial services, fintech and capital markets technology PR agencies, which are linked below.

Which financial services PR firm in New York is best?

For guaranteed placements on the business and financial publications executives, investors and enterprise buyers read, for the company and its leaders, fast, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours. Jamco works remotely with New York companies; it has no New York office.

For an integrated agency covering banking, insurance, asset management, payments and fintech, FINN Partners. For PR combined with investor relations and IPO advisory, ICR. For a New York-headquartered firm working with banks, insurers, investment and wealth managers, JConnelly. For asset managers and ETF issuers, Hewes Communications. For hedge funds and other alternative investment managers, Gasthalter. For a specialist financial communications consultancy for investment managers and financial institutions, Profile Advisors.

The shortlist at a glance

1. Jamco PR: best for guaranteed placements

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Jamco is based in Tallinn, Estonia, and works with New York companies remotely. It fits financial-technology vendors and fintech companies selling to banks, insurers and asset managers, where business-media credibility helps with buyers, investors and AI search.

Choose a New York firm below instead if you need investor relations, crisis counsel, regulated fund communications or a local team in the room.

2. FINN Partners: best for integrated financial services PR

FINN Partners was founded in 2011 and lists its address at 1675 Broadway in New York. Its financial services practice covers retail and commercial banking, investment banking and trading, insurance, asset and wealth management, private equity, payments, cryptocurrency, real estate and fintech, with PR, investor relations, crisis communications, digital marketing and financial advertising.

Good fit for financial institutions that want PR, marketing and IR from one large agency.

3. ICR: best for PR with investor relations and IPO support

ICR is a strategic communications and advisory firm with more than 25 years in the market and offices in New York (685 Third Avenue), London and other cities. Its financial services work spans private equity and venture capital, private credit, ETFs and BDCs, wealth management and insurance, banking and consumer finance, and fintech and digital assets, with PR, investor relations, IPO and transaction advisory and crisis support.

Good fit for financial firms that are public, going public or raising capital, and want media and investor work handled together.

4. JConnelly: best for banks, insurers and wealth managers

JConnelly is headquartered in New York City, at 475 Fifth Avenue, with locations elsewhere in the US and Europe. It lists finance as a sector and works with investment managers, banks, private equity and hedge funds, insurers, wealth managers and venture capital firms.

Good fit for established financial institutions that want a New York-headquartered communications partner.

5. Hewes Communications: best for asset managers and ETF issuers

Hewes Communications has been in New York since 1993 and focuses on PR and communications for asset managers, ETF issuers and index providers. Its services include press placements, executive thought leadership, LinkedIn and social strategy, visibility in AI-driven search, crisis counsel and fund launch messaging, and it says it has supported more than 250 ETFs.

Good fit for asset managers launching funds or building an investment brand.

6. Gasthalter: best for hedge funds and alternative managers

Gasthalter is a strategic communications firm at 777 Third Avenue in New York, with a second office in Chicago. It describes its focus as senior-level counsel for hedge funds, and also works with private equity, real estate and venture capital firms, other alternative investment managers, trading and digital asset platforms, and public and private companies.

Good fit for alternative investment managers that want senior, discreet counsel.

7. Profile Advisors: best for a specialist financial communications consultancy

Profile Advisors is an independent financial communications consultancy at 28 E 28th Street in New York, affiliated with Prosek Partners. It serves emerging and established investment managers and public and private financial institutions, including private credit and specialty finance firms, hedge funds, venture capital, asset and wealth managers, exchanges and investment banks.

Good fit for investment managers that want a smaller, finance-only team.

Which agency fits your financial services company?

Financial services PR vs fintech PR: who each serves

Financial services PR serves the institutions themselves: banks, asset and wealth managers, insurers, hedge funds and capital markets firms. The audiences are clients, investors, regulators and the financial press, and the work often includes investor relations, crisis counsel and fund or product launches.

Fintech PR serves the technology companies that sell to those institutions or compete with them. The audiences are enterprise buyers at banks and insurers, investors and the tech and business press, and the goal is usually credibility and pipeline. If you're a financial-technology vendor, see our fintech PR agencies in New York and best fintech PR agencies lists as well as this one.

What compliance review means for PR timelines

Regulated firms usually route public communications through compliance and legal before anything goes out. Broker-dealers follow FINRA rules on communications with the public, and investment advisers follow the SEC Marketing Rule, so press releases, byline articles, executive quotes and social posts often need sign-off first.

Plan for it. Build review time into every announcement, agree an approval path and named reviewers at the start, keep a pre-approved bank of messages and executive bios, and avoid performance claims or forward-looking statements unless compliance has cleared them. An agency that has worked with regulated firms will expect this; one that hasn't may promise turnarounds your compliance team can't meet.

New York agency or remote agency?

A New York firm helps when you want a team in the room for board meetings, crisis situations or investor events, and when relationships with local financial reporters matter. Many financial journalists cover the industry from New York, which is why so many specialist firms are based there.

A remote agency can work just as well for placements, thought leadership and announcements, since most pitching happens by email and video. Jamco PR works with New York companies remotely from Tallinn. What matters most is whether the agency can secure the publications your clients and investors read, for companies like yours.

How we chose these agencies

We looked for agencies with a real New York office and a stated financial services or investment management practice, checked each one's own website for its address, focus and services, and kept the list mostly different from our other financial services, fintech and capital markets lists.

What to ask a financial services PR firm before you sign

• Which financial services companies like ours have you placed in the last 6 months, and where?
• How do you work with our compliance and legal review, and how much time do you build in?
• What is guaranteed, and what is only pitched?
• Who will work on our account, and how senior are they?
• How will we measure results: articles published, branded search and pipeline, or activity reports?