7 Best PR & Marketing Agencies for AWS Partners (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

AWS partners compete with thousands of other partners for the same enterprise deals. A consulting partner pitching a migration or a generative AI project, or an ISV trying to get picked from an AWS Marketplace listing, needs buyers and AWS sellers to see it as the safe choice. Few agencies work only with AWS partners, so this list mixes PR firms that get you covered by publications and partner-marketing agencies built around AWS programs (co-marketing, co-sell, Marketplace). We label which is which. For how PR works across cloud ecosystems in general, see our guide to PR for AWS, Google Cloud, Salesforce and ServiceNow partners.

Which PR agency is best for AWS partners?

For guaranteed top-tier placements for the firm and its practice leaders, fast, choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For co-marketing and co-sell work built around AWS programs, Symbio. For an AWS Agency Connect agency that can run MDF-eligible campaigns, Miramar. For Marketplace listings, competency paperwork and marketplace campaigns, Marketeering. For press planned around re:Invent, Bospar. For integrated PR and marketing for cloud infrastructure and SaaS companies, Inkhouse. For PR aimed at the technology channel, CommCentric Solutions.

The shortlist at a glance

1. Jamco PR: best for guaranteed placements for the firm and its leaders

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Jamco isn't an AWS specialist and doesn't run AWS co-marketing or Marketplace work. Where it fits is credibility: placements for the firm and for each practice leader (migration, data, generative AI, security), so buyers and AWS account teams comparing partners find named, recognisable coverage, and so do the AI assistants buyers ask for a shortlist.

Choose an agency below instead if you need AWS co-marketing campaigns, Marketplace and co-sell support, or channel trade press.

2. Symbio: best for AWS co-marketing and co-sell support

Symbio calls itself a cloud go-to-market agency. It helps partner marketing, sales and alliance teams grow pipeline through AWS, Microsoft and Google Cloud partnerships, with three services: partner marketing campaigns, co-sell enablement content and training that translate a product into terms cloud sellers use, and fractional alliance and co-sell staff. Its AWS page says it supports ISVs in the AWS Passport and AWS Rising Stars programs.

Good fit for ISVs and partners that want help working with AWS sellers and running joint campaigns. It isn't a PR agency.

3. Miramar: best for campaigns through AWS Agency Connect

Miramar is a full-service B2B marketing agency in Wallingford, Oxfordshire, offering ABM, campaigns, channel marketing, digital and paid media. It says it's part of AWS Agency Connect, AWS's group of preferred agencies for partner co-marketing, with discounted listed services for AWS partners, work that can be paid for with eligible MDF, and delivery in all AWS regions. It's ISO 27001 certified.

Good fit for partners that want co-marketing campaigns, content and lead generation from an agency already set up inside AWS's partner marketing tools. It isn't a PR agency.

4. Marketeering: best for AWS Marketplace listings and campaigns

Marketeering describes itself as a technical marketing company for marketplaces and AI, and began as a technical writing firm. Its marketplace program covers AWS, Google Cloud and other marketplaces, with help on Foundational Technical Reviews and competency validation, co-sell readiness with cloud sales teams, and marketplace campaigns such as case studies, eBooks and ads. It says its team includes AWS-certified consultants. It's operated by Torq IT Consulting in India.

Good fit for ISVs whose Marketplace listing isn't producing leads yet, or who need help with the paperwork behind it. It isn't a PR agency.

5. Bospar: best for press around re:Invent

Bospar is an independently owned tech PR firm founded in 2015. Its principals are in the San Francisco Bay Area, with team members in cities across the US, and its specialties include cloud and network infrastructure, software and developer tools, and AI. It publishes guidance on planning PR for AWS re:Invent: what news to bring, which journalists to meet, and how to keep coverage going after the event.

Good fit for ISVs and partners that want a PR firm to plan announcements and press briefings around re:Invent. Its site doesn't single out AWS partners.

6. Inkhouse: best for integrated PR for cloud and SaaS companies

Inkhouse is a tech PR and marketing agency with offices in San Francisco, Boston, Seattle, New York, San Diego and Washington D.C. It has a cloud infrastructure and apps practice for cloud infrastructure and SaaS companies, and its services include media relations, analyst relations, executive visibility, and customer and partner storytelling.

Good fit for larger AWS ISVs that want PR, content and analyst relations from one agency. Its site doesn't single out AWS partners.

7. CommCentric Solutions: best for channel-focused PR

Tampa-based CommCentric Solutions offers PR, content strategy and thought leadership for technology brands, and says it has worked with them for nearly two decades to engage customers, MSPs, integration partners and distributors.

Good fit for partners and ISVs whose story is told mainly to the technology channel and its trade press. Its site doesn't single out AWS.

Which agency fits your AWS practice?

What AWS partners should announce

• AWS Competencies, Service Deliveries and other designations, only once AWS has confirmed them, framed around what they let you deliver for clients rather than the badge alone.
• AWS Marketplace launches and major new listings, with a clear line on the business problem the product solves and how buyers can purchase it.
• New practices, such as a generative AI or data practice, led by a named expert who can comment in the press.
• Customer wins and results, only with the customer's written permission; otherwise describe the outcome without naming them.
• News timed around re:Invent (held each year in Las Vegas in late November or early December) or a regional AWS Summit, when buyers, AWS teams and journalists are paying attention to the ecosystem. Expect heavy competition for attention that week; news that isn't tied to the event can do better a few weeks before or after.
• Before publishing anything that names AWS, read the AWS Trademark Guidelines and your partner terms, and ask your AWS partner contact whether your release needs AWS review. Some AWS programs require AWS to approve a press release before it goes out.

How coverage helps in co-selling and enterprise deals

Co-selling with AWS means an AWS account team decides which partners to bring into a deal, and the customer then compares the partners in front of it. Both groups look you up. Recognisable coverage of your firm and its practice leaders gives an AWS seller a quick reason to trust you with their customer, and gives the buyer's team something to point to when they justify the choice.

Partner programs and co-marketing get you found inside the AWS ecosystem; coverage on publications buyers already read makes you credible outside it, including in the sources AI assistants draw on when buyers ask which partner to pick. Coverage won't replace delivery proof such as competencies, references and case studies. It makes that proof easier to find and easier to believe.

Paying for it: MDF and Agency Connect

AWS offers marketing development funds (MDF) to eligible partners, and AWS Partner Marketing Central lists preferred agencies through Agency Connect. Funded activities are usually campaigns such as webinars, events, email and paid media, so partner-marketing agencies can often be paid partly with MDF. PR placements generally sit outside those programs. Check what your tier and program qualify for in AWS Partner Central before you plan the budget.

How we chose these agencies

We looked for PR firms and partner-marketing agencies whose own websites show work with AWS programs, AWS events or cloud partners, or technology channel programs more broadly, and checked each one's site for its focus, location and services. Where an agency's site doesn't mention AWS, we say so. No agency on this list, including Jamco PR, is endorsed by AWS.

What to ask an agency before you sign

• Which AWS partners or ISVs have you worked with in the last 12 months, and what did they get?
• Is this PR (press coverage) or partner marketing (co-marketing, co-sell, Marketplace)? Many partners need both, from different agencies.
• Can any of the work be paid for with AWS MDF, and who handles the claim?
• Can you plan coverage for several practice leaders, not only the CEO?
• How do you plan around re:Invent and AWS Summits, and how do you handle AWS's review of releases?
• What is guaranteed, and what is only pitched?