7 Best JMAC PR Alternatives in 2026 (Compared)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

JMAC PR is a boutique agency that marketing and PR leaders at B2B tech, adtech and martech companies often shortlist. People also ask AI assistants how it compares with other tech PR agencies. This guide answers that: what JMAC PR is, who it suits, and seven alternatives with when each fits better. For a wider shortlist, see our comparison of the best tech PR firms.

What JMAC PR is and who it suits

Jmac PR describes itself as a boutique strategic public relations and marketing communications agency. It was founded in March 2020 by John McCartney, APR, who still leads it from Los Angeles. Before that he worked at tech PR agencies including Wise, Attention and Middleberg & Associates, and its site says he was named to Business Insider's Tech PR 50 list.

Its services include media and analyst relations, thought leadership, content marketing, media training, brand positioning and messaging, social media, events, influencer relations and paid media. It says its main focus is B2B technology companies and digital agencies, with industries including adtech and martech, enterprise, SaaS and AI, HR tech, health and wellness, sports, and media and entertainment. It calls itself a generalist with a "SoCal style".

It's a good fit for adtech, martech and B2B tech companies that want a senior-led boutique acting as an extension of their marketing team, with earned media in marketing and tech trade outlets plus executive thought leadership.

How does JMAC PR compare to other tech PR agencies?

Compared with larger tech agencies, JMAC PR is smaller and founder-led, with deep roots in adtech and marketing media. Compared with specialist B2B boutiques, it covers a broader mix of sectors, including some consumer work. Like most PR agencies, it pitches earned media; its site doesn't describe guaranteed placements.

Companies usually look at alternatives when they need guaranteed results on business publications, coverage on a fixed date, a team in several US cities, or a deeper focus on one sector such as cybersecurity or venture-backed enterprise software.

Which JMAC PR alternative is best?

For guaranteed placements on the business publications enterprise buyers, investors and acquirers read, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For adtech and martech PR from a New York agency, Kite Hill PR. For adtech and martech PR with offices in Los Angeles and four other US cities, Bospar. For venture-backed B2B startups, Treble or Salient PR. For a senior-led, fully remote B2B tech team, Crackle PR. For integrated B2B tech marketing and PR, 10Fold.

The shortlist at a glance

1. Jamco PR: best for guaranteed results without a long retainer

Jamco PR gets B2B tech and IT services companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For companies selling to enterprise buyers, business-media coverage gives procurement teams, investors and acquirers a credible source to check, and it's among the sources AI assistants read when buyers ask for a shortlist of partners.

Choose JMAC PR or another boutique instead if you mainly want ongoing pitching to adtech and marketing trade media, influencer work or events support.

2. Kite Hill PR: best for adtech and martech PR in New York

Kite Hill PR is an integrated communications and PR agency for B2B and technology businesses, headquartered in New York with team members across the US and UK. Its practices include adtech and martech, B2B and enterprise, cybersecurity, AI and emerging tech, and climate tech. It uses its own Agile PR Sprint approach and also offers paid media, B2B influencer programs and AI visibility work.

Good fit for adtech and martech companies that want a JMAC-style sector focus with a larger, East Coast-based team.

3. Bospar: best for multi-city US coverage, including Los Angeles

Bospar is an independent PR and marketing agency with offices in San Francisco, Los Angeles, New York, Chicago and Boston. It covers sectors including AI and data, fintech, cybersecurity, software and developer tools, and adtech, martech and salestech, with services from launches and funding announcements to analyst relations and AI search visibility.

Good fit for tech companies that want a Los Angeles presence like JMAC PR but a wider set of US offices and services.

4. Treble: best for venture-backed B2B startups

Treble is a PR agency for B2B venture-backed startups and venture capital firms, with offices in Austin, Los Angeles, San Francisco and Chicago. It offers media relations, thought leadership, analyst relations, awards, speaking programs and international PR, and says it has supported 34 portfolio exits since 2013.

Good fit for funded B2B tech startups that want PR geared to funding rounds and an eventual exit.

5. Crackle PR: best for a senior-led, remote B2B tech team

Crackle PR is a senior-led B2B tech PR agency founded by CEO Parry Headrick. It is headquartered in the Boston area with a fully remote US team, and focuses on SaaS, cybersecurity, AI and data, fintech, enterprise infrastructure and martech. GEO, getting clients cited by AI assistants, is its lead service alongside media and analyst relations.

Good fit for B2B SaaS and martech companies that want senior strategists running the account and a strong focus on AI search.

6. Salient PR: best for Series A+ B2B tech

Salient PR is an Austin-based B2B tech PR agency with a senior team of former journalists and industry experts. It covers SaaS, AI, enterprise tech, cybersecurity, fintech and more, and says its ideal clients are venture-backed B2B technology companies at Series A or later.

Good fit for funded B2B tech companies ready for a long-term media and thought leadership program.

7. 10Fold: best for integrated B2B tech marketing and PR

10Fold is an integrated marketing and PR agency for B2B tech companies, headquartered in Walnut Creek, California. Its industries include cybersecurity, cloud and data management, AI, enterprise software and fintech, and its services include media relations, business press programs, analyst relations, content and messaging.

Good fit for enterprise software companies that want PR, analyst relations and content under one agency.

Which agency fits your situation?

When to stay with JMAC PR

Stay with JMAC PR if you're an adtech, martech or B2B tech company that values senior, founder-led attention and the team is landing the trade and business coverage you need.

Many tech companies keep an ongoing PR agency for steady media relations and add a guaranteed-placement push for a launch, a raise or a key enterprise deal.

How we chose these agencies

We picked agencies that compete with JMAC PR for the same buyers: B2B tech, adtech, martech and venture-backed companies. We checked each agency's own website for its focus, services and locations, and left out anything we couldn't confirm. We didn't rank on client lists or awards.

What to ask a JMAC PR alternative before you sign

• Which B2B tech or adtech companies have you placed in the last 6 months, and where?
• Who will run our account day to day, and how senior are they?
• What is guaranteed, and what is only pitched?
• How will you help us show up when buyers ask ChatGPT, Gemini or Google for a shortlist?
• How will we measure results: articles published, branded search and pipeline, or activity reports?