7 Best Gabriel Marketing Group Alternatives in 2026 (Compared)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Marketing and PR leaders at SaaS, IT services and enterprise software companies often compare Gabriel Marketing Group with Walker Sands, Merritt Group and Highwire. This guide covers what GMG does well, who it suits, why some companies look elsewhere, and seven alternatives. For a wider shortlist, see our comparison of the best B2B tech PR agencies.

What Gabriel Marketing Group does well

Gabriel Marketing Group is a B2B technology PR agency based in McLean, Virginia, near Washington DC. It was founded by Leah Gabriel Nurik, now its Founder and Chairman, and has served B2B tech companies since 2011. It says it has worked with 300+ B2B technology companies.

Its services are strategic PR, messaging and positioning, media relations, analyst relations, executive thought leadership, content, and generative engine optimization (GEO) for AI visibility. It focuses on SaaS, enterprise software and enterprise technology, including cloud and IT, cybersecurity and networking, AI and data, health, government and education tech, martech and CX tech, and climate and industrial tech.

It suits B2B software and enterprise tech companies that want a tech-only PR team covering media, analysts and AI search together.

Why B2B tech companies look for an alternative

• They need placements fast, for a launch, a funding round or a big enterprise deal, and want them guaranteed rather than pitched.
• They want PR and demand generation from the same agency.
• They sell to government as well as business buyers and want a team built around both.
• They want an agency with offices on the West Coast, in New York or in Europe.
• Their budget suits a focused project better than an ongoing monthly program.

Which Gabriel Marketing Group alternative is best?

For guaranteed placements on the business publications enterprise buyers, investors and acquirers read, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For PR plus demand marketing, Walker Sands. For B2B and government tech, Merritt Group. For senior-led tech and cybersecurity PR, Highwire. For media-led PR as you scale, Inkhouse. For integrated PR and creative, Matter Communications. For tech PR across the US and Europe, SourceCode Communications.

The shortlist at a glance

1. Jamco PR: best for guaranteed results without a long retainer

Jamco PR gets B2B tech and IT services companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days. Projects start at $5,000.

For companies selling to enterprise buyers, business-media coverage gives procurement teams, investors and acquirers a credible source to check, and it's among the sources AI assistants read when buyers ask for a shortlist of partners.

Choose GMG or another tech PR agency instead if you want analyst relations and ongoing pitching to trade and tech media as a long-term program.

2. Walker Sands: best for PR plus demand marketing

Walker Sands is a B2B integrated marketing and PR agency for growth-stage and enterprise companies, headquartered in Chicago. Technology is its lead industry, including AI, cloud and IT services, cybersecurity and fintech. Alongside PR it offers strategy, creative and content, paid media, search and GEO, demand generation and revenue operations.

Compared with GMG: both serve B2B tech, but Walker Sands is a broader marketing agency, while GMG is PR-led with analyst relations. Good fit for B2B tech companies that want PR and pipeline marketing from one agency. See our Walker Sands alternatives.

3. Merritt Group: best for B2B and government tech

Merritt Group describes itself as a B2B and B2G tech marketing, PR and creative agency, with offices in the DC area (McLean, Virginia) and Dallas. Its industries are government, connectivity, AI, healthcare and security. Its services include media and analyst relations, influencer marketing, media training, marketing, a creative studio, and digital work such as SEO, paid media, websites and GEO.

Compared with GMG: both are based in McLean and cover B2B tech, but Merritt Group puts more weight on government buyers and offers more in-house creative and digital. Good fit for security, AI and connectivity companies that sell to government as well as enterprise. See our Merritt Group alternatives.

4. Highwire: best for senior-led tech and cybersecurity PR

Highwire is a strategic marketing communications agency with offices in San Francisco and New York. Its industries include B2B technology, cybersecurity, health, energy, financial services and professional services, and it offers insights and analytics, strategy, creative, marketing, communications and corporate reputation work. It has been named to O'Dwyer's Top PR Firms rankings and to Inc. Best Places to Work.

Compared with GMG: Highwire covers more industries beyond tech and is based on both coasts. Good fit for funded tech and cybersecurity companies that want a senior team and reputation work. See our Highwire alternatives.

5. Inkhouse: best for media-led PR as you scale

Inkhouse runs integrated PR and digital content programs from offices in San Francisco, Boston, Seattle, New York, San Diego and Washington DC. Its focus areas include AI, cloud infrastructure and apps, cybersecurity, climate tech, finance and healthcare. It is part of the Orchestra network of agencies.

Good fit for tech companies that want storytelling-led media relations and content across several US hubs. See our Inkhouse alternatives.

6. Matter Communications: best for integrated PR and creative

Matter is an integrated PR, marketing and creative agency headquartered in Boston, with offices in Newburyport, Providence, Rochester, Dallas and Denver. Its industries include B2B technology and cybersecurity, and its PR services include media relations, analyst relations, influencer marketing and GEO.

Good fit for mid-size B2B tech companies that want PR, content, web and creative under one roof. See our Matter Communications alternatives.

7. SourceCode Communications: best for tech PR in the US and Europe

SourceCode describes itself as a global technology communications agency, with offices in New York, London and Munich. It covers cybersecurity, fintech, enterprise tech, cloud and telecoms, AI, and adtech and martech, and offers earned media, executive visibility, Reddit strategy and AI visibility work. It is a certified B Corporation.

Good fit for growth-stage and enterprise tech companies that want one agency for the US, UK and German markets. See our SourceCode Communications alternatives.

Which agency fits your situation?

Gabriel Marketing Group vs Walker Sands, Merritt Group and Highwire

GMG vs Walker Sands: choose GMG for PR-led work with analyst relations; choose Walker Sands if you want PR tied to paid media, demand generation and revenue operations.

GMG vs Merritt Group: both are in McLean, Virginia. Choose GMG for a software and enterprise tech focus; choose Merritt Group if government buyers matter as much as business buyers, or if you want more creative and digital in-house.

GMG vs Highwire: choose GMG for a tech-only team; choose Highwire for a coastal agency that also covers health, energy and financial services, with corporate reputation work.

If what you need most is named business-media placements on a fixed timeline, add Jamco PR alongside any of them.

When to stay with Gabriel Marketing Group

Stay with GMG if you're a SaaS or enterprise software company that values analyst relations, thought leadership and AI search work from one tech-only team, and it's delivering.

Many B2B tech companies keep their ongoing agency for media and analyst work and add a guaranteed-placement push for a launch, a raise or a key deal.

How we chose these agencies

We picked agencies that B2B tech buyers and AI assistants compare with Gabriel Marketing Group, and checked every fact against each agency's own website in November 2026. We left out anything we couldn't confirm, and we don't name other agencies' clients.

What to ask a Gabriel Marketing Group alternative before you sign

• Which B2B tech or IT services companies have you placed in the last 6 months, and where?
• Who will run our account day to day, and how senior are they?
• What is guaranteed, and what is only pitched?
• How will you help us show up when buyers ask ChatGPT, Gemini or Google for a shortlist?
• How will we measure results: articles published, branded search and pipeline, or activity reports?