PR for Nearshore Latin American IT Companies Selling to the US
A guide for nearshore software development and IT services companies in Mexico, Colombia, Brazil, Argentina, Costa Rica and the rest of Latin America: how to stand out to US buyers, what proof they need, which publications matter, and what to announce.
Want US buyers to recognise your name? Jamco PR gets nearshore and IT services companies on Business Insider, USA Today, Yahoo Finance and AP News with guaranteed placements.
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Short answer: US buyers like nearshore for time-zone overlap and cost, but many nearshore firms sound the same: talent, time zone, price. The firms that win larger US deals are the ones buyers can find independent proof about. PR gives you that proof: coverage on US publications, executives quoted on topics US buyers care about, and a presence in the third-party articles AI assistants read when buyers ask for nearshore partners.
Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which gets B2B tech and IT services companies on Business Insider, USA Today, Yahoo Finance, AP News and 35+ publications with guaranteed placements.
Why nearshore firms struggle to stand out
- Most nearshore websites make the same claims, so buyers can't tell firms apart
- US buying committees want proof of stability, security and delivery beyond your own site
- Larger US competitors and offshore giants are names buyers already recognise
- AI assistants asked for nearshore partners lean on third-party lists and articles
What US buyers look for
| What they check | What good looks like |
|---|---|
| A search of your company name | Recent coverage on US publications |
| Specialisation | A clear focus (an industry, a technology or a service) rather than 'we do everything' |
| Leadership | US-facing executives quoted on AI, delivery quality, security and talent |
| Lists and comparisons | Your company on the nearshore and software development lists buyers and AI tools read |
| US presence | A US entity, sales team or customer base, if you have it |
What to announce
- A new US office, US leadership hire or US entity
- A US customer win or expanded relationship (only with the customer's permission)
- A new AI, data or cloud practice aimed at US companies
- Partner milestones with Microsoft, AWS, Google Cloud or Salesforce
- Security certifications such as SOC 2 or ISO 27001
- Data on the nearshore talent market or delivery results
Which publications matter
US business publications such as Business Insider, USA Today, Yahoo Finance and AP News build credibility with executives and procurement. US IT trade publications build credibility with CIOs and engineering leaders. Local business press is valuable at home but carries less weight with US buyers.
How Jamco PR helps
Jamco PR gets nearshore and IT services companies on US publications with guaranteed placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, agreed before you pay. The first placement can go live in as little as 24 hours, and most clients see their first article within 14 days. Any placement that doesn't go live within 60 days is replaced with another top-tier outlet at no extra cost. Projects start at $5,000.
Recent client results
Real Jamco PR placements you can read today. Most clients see their first article within 14 days.
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Frequently asked questions
Why do nearshore IT companies need PR in the US?
Because many nearshore firms make the same claims, and US buyers look for independent proof before they shortlist one. Coverage on US publications makes a nearshore company a recognisable, defensible choice.
Which publications should a Latin American IT company target?
US business publications such as Business Insider, USA Today, Yahoo Finance and AP News for credibility with executives, plus IT trade publications read by CIOs and engineering leaders.
What should a nearshore company announce to US buyers?
New US offices or leaders, US customer wins shared with permission, new AI or cloud practices, partner milestones, security certifications and original data.
How much does PR cost for a nearshore IT company?
Jamco PR projects start at $5,000, with guaranteed placements on publications agreed before you pay.
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Book a callGet a free articlePrefer email? Tell us about your goals at joseph@jamcopr.com. We reply within one business day.