7 Best PR Firms for Credit Union and Community Bank Technology Vendors (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Fintechs that sell to credit unions and community banks face a small, tight-knit buyer base. Credit union and community bank executives read their own trade press, attend the same league and association events, and lean hard on peer references. Deals are long, risk-averse and often run through CUSOs and partner networks. The firms below either specialise in credit union and bank-tech vendors or state banks, credit unions and fintechs as a core focus on their own websites. We left out firms that only market credit unions to their members.

Which PR firm is best for a credit union or community bank technology vendor?

For guaranteed placements on the business publications executives, investors and acquirers read, for the company and its leaders, fast, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours. Jamco PR is the business-press layer; coverage in Credit Union Times, CU Today, American Banker, Bank Director or The Financial Brand is earned through pitching, not guaranteed.

For the deepest credit union trade experience, William Mills Agency. For an Atlanta firm dedicated to fintechs and financial institutions, with crisis PR, York Public Relations. For a credit union veteran who turns vendor expertise into stories and video, Laskos Communications. For PR plus brand, events and partner marketing from banking and fintech insiders, Propagate Fintech. For a larger integrated agency with a fintech PR practice, Communications Strategy Group (CSG). For national, regional and trade media from Tampa and Minneapolis, The BCPR Group.

The shortlist at a glance

1. Jamco PR: best for business-media credibility

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For credit union and community bank vendors, business-media coverage reaches the investors, acquirers and larger-institution executives who rarely read the credit union trade press, and it gives sales teams credible links to share with boards and buying committees. Jamco PR doesn't guarantee trade coverage in Credit Union Times, CU Today, American Banker, Bank Director or The Financial Brand; that coverage is earned.

Choose a specialist below instead if your priority is credit union trade press, league and conference programmes, or member-facing work for credit unions themselves.

2. William Mills Agency: best for credit union trade depth

William Mills Agency, based in Atlanta, describes itself as a PR and marketing firm for the financial industry. Its site says that since 1977 it has helped credit union technology and service companies, and that it works with CUSOs, service providers, credit union associations and credit unions. It also covers banking, payments, mortgage and fintech, publishes a financial trade show and conference directory, and runs Bankers as Buyers research.

Good fit for established vendors whose main buyers are credit unions and banks, and that want a long-running specialist for trade press and marketing.

3. York Public Relations: best for fintechs and crisis readiness

York Public Relations, based in Atlanta and led by founder and CEO Mary York, says it is dedicated exclusively to financial institutions and fintechs. Its services cover public relations, crisis communications, content marketing, social media and creative marketing, and its site names banks, credit unions and mortgage companies among the institutions its clients represent.

Good fit for fintechs selling to community banks and credit unions that want a financial-only PR firm with strong crisis communications.

4. Laskos Communications: best for credit union storytelling and video

Laskos Communications is a boutique communications and PR consultancy for community financial institutions and the companies that serve them, focused on strategic communications, thought leadership and video. Its CEO, Walt Laskos, is a Credit Union Development Educator (CUDE) whose credit union career includes CUNA and the Cooperative Credit Union Association, and he hosts the podcast One-on-One with Walt Laskos.

Good fit for smaller vendors and consultancies that want senior, credit-union-native counsel and video content rather than a large agency team.

5. Propagate Fintech: best for PR plus events and partner marketing

Propagate Fintech is a marketing and PR agency founded by banking and fintech veterans, led by founder Roland Howard. Its services include public relations and thought leadership, marketing and demand generation, brand strategy, events and community engagement, and partnership and ecosystem marketing. It also runs the Propagate Fintech Podcast with fintech founders and bank and credit union leaders.

Good fit for fintechs that need to show up where bank and credit union buyers spend time, such as conferences and partner ecosystems, and want PR and marketing from one team.

6. Communications Strategy Group (CSG): best for an integrated fintech practice

Communications Strategy Group is a PR, content marketing and integrated communications agency in Denver. It positions itself as a fintech PR agency and lists banks and credit unions as an area of expertise, alongside fintech and wider financial services. Its work spans public relations, content, branding, digital marketing and crisis communications.

Good fit for growth-stage fintechs that want a larger integrated agency rather than a niche boutique.

7. The BCPR Group: best for national, regional and trade media

The BCPR Group is based in Tampa and Minneapolis and works across several industries, including finance. Its site says it helps banks, credit unions, fintech companies, wealth advisors and investment firms, with media relations in national business, regional and trade outlets, fintech and startup PR, thought leadership and crisis communications.

Good fit for fintechs that want senior attention and a mix of national business, regional and trade media.

Which PR firm fits your company?

Credit union trade media or business press?

Credit union and community bank trade outlets such as Credit Union Times, CU Today, CUInsight, American Banker, Bank Director and The Financial Brand reach the CEOs, CIOs, lending heads and marketing leaders who buy your product. They are the shortlist-builders. Coverage there is earned: editors want data, trends and institution voices, not product news alone.

Business publications reach investors, acquirers, larger banks and the boards behind big technology decisions. They are also among the sources AI assistants read when a buyer asks for the best vendors in a category. Most vendors need both: trade press for the buying committee, business press for credibility and search, timed around launches, funding and major conferences.

How to get credit union and community bank buyers' attention

• Work through CUSOs and partner networks. Many credit unions buy through CUSOs or the ecosystems of their core and digital banking providers, so partnership news and co-branded stories travel further than solo announcements.
• Show up at leagues and associations. State and regional credit union leagues, America's Credit Unions events and ICBA events for community banks are where buyers meet vendors. Plan speaking slots and announcements around them.
• Lead with case studies, but only with permission. Credit unions and community banks talk to each other, and a named institution speaking for you is the strongest proof there is. Get written approval before naming any institution, and use anonymous results when you can't.
• Publish useful data. Benchmark reports on lending, deposits, digital adoption or fraud give trade editors a reason to cover you and give buyers something to share internally.
• Make executives visible. Bylines and commentary from your CEO or product leaders build trust with risk-averse buyers long before a request for proposal.

How we chose these agencies

We looked for firms that specialise in credit union and bank-tech vendors, or that state banks, credit unions and fintechs as a core focus, and checked each one's own website for its focus, location and services. We left out firms that mainly market credit unions to consumers without serving their technology vendors.

What to ask a credit union PR firm before you sign

• Which credit union or community bank technology vendors have you placed in the last 6 months, and where?
• Can you reach both credit union trade press and business media?
• How do you plan around league events, America's Credit Unions and ICBA conferences?
• How do you handle case studies and approvals with institution clients?
• What is guaranteed, and what is only pitched?
• How will we measure results: articles published, branded search and pipeline, or activity reports?