10 Best AI PR Agencies in 2026 (Compared)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

"AI PR agency" means two different things. Most people searching for one want a PR agency for companies that build AI: model developers, AI software vendors, AI infrastructure and applied AI startups. Others mean an agency that uses AI tools, or one that works on visibility in AI search tools like ChatGPT and Perplexity (often called GEO). This guide covers the first meaning, with a short section on the second. We checked each agency's own website for its AI focus, services and offices.

Which AI PR agency is best?

The best AI PR agencies depend on what you need most. For guaranteed placements on publications buyers and investors recognise, for the company and its founders, fast, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, agreed before you pay, with the first placement live in as little as 24 hours.

For a large dedicated AI practice with crisis, investor and regulatory communications, 5W Public Relations. For an integrated program with analyst relations, SHIFT Communications. For B2B AI marketing and PR together, Walker Sands. For launches out of stealth and funding news, Bospar. For global reach, Hotwire. For a senior-only team for VC-backed B2B AI, Crackle PR. For mid-market AI and B2B SaaS companies, Notably. For a boutique that covers foundation models to consumer AI, High Vibe PR. For an AI-enabled London agency with success fees, MVPR.

The shortlist at a glance

1. Jamco PR: best for fast, guaranteed credibility

Jamco PR gets AI, SaaS and cybersecurity companies and their founders on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other publications. Placements are agreed before you pay and guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days. Projects start from $5,000, as a package, a monthly program (6-month minimum) or a one-off push.

Example: an AI security company got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later. Jamco also studies what AI assistants cite: in 552 cited sources logged across ChatGPT, Gemini, Perplexity and Google AI Overviews, about half the sources for "best X" questions were third-party lists, and about 61% for "X vs Y" questions were comparison articles. Jamco is based in Tallinn, Estonia and works with US, UK and Gulf teams remotely.

Choose another agency below if you need deep technical media relationships, analyst relations, a large integrated program or crisis communications.

2. 5W Public Relations: best for a large dedicated AI practice

5W was founded in 2003 and is independent, headquartered in Miami with offices in New York and Tampa. Its AI practice says it works with frontier labs, enterprise AI platforms, vertical AI startups, AI infrastructure, robotics, AI defense and consumer AI, putting PR, digital marketing, GEO, crisis communications, investor relations and regulatory communications on one team. It also runs a separate AI visibility practice.

Good fit for well-funded AI companies that want one large agency for media, AI search, funding and policy communications.

3. SHIFT Communications: best for an integrated program with analyst relations

SHIFT has worked with tech companies since 2003 and has offices in Boston, Chicago, New York and San Francisco; it is an Avenir Global company and a division of Padilla. Its AI sector page covers AI, generative AI and agentic AI companies, from an AI startup just starting PR to an established company making a name in AI, with narrative, media relations, analyst relations, thought leadership, crisis communications and paid media. It also offers AI search visibility.

Good fit for AI companies that want media and analyst relations in one integrated program.

4. Walker Sands: best for B2B AI marketing and PR together

Walker Sands was founded in 2001 and has offices in Chicago, Boston, Seattle and San Francisco. It focuses on growth-stage and enterprise B2B companies and has an artificial intelligence industry practice spanning machine learning and generative AI to robotics. Its services run from PR and content to paid media, SEO and generative engine optimization, and it publishes research on which outlets shape AI answers.

Good fit for B2B AI companies that want PR inside a full marketing and demand generation program.

5. Bospar: best for stealth launches and funding news

Bospar was established in January 2015 and calls itself a tech PR firm, with offices in San Francisco, Los Angeles, New York, Chicago and Boston. Its technology and AI practice covers AI and data analytics, developer tools, cloud and cybersecurity, and its services include launches out of stealth, funding announcements, analyst relations, crisis communications and an AI and search visibility offering called Audit*E.

Good fit for AI startups planning a stealth launch or funding announcement in the US.

6. Hotwire: best for global reach

Hotwire is a global technology communications consultancy with more than 20 years of experience and 400+ people across 15 offices in 11 countries. Its AI Lab, launched in 2025, puts communications strategists alongside AI engineers and data scientists and builds its own tools for AI visibility and GEO.

Good fit for established AI and tech companies launching in several countries at once.

7. Crackle PR: best for senior-only B2B AI programs

Crackle PR describes itself as a senior-only, distributed B2B tech PR agency for VC-backed tech brands, headquartered in the Boston area with senior staff in San Francisco and New York. Its clients span AI, cybersecurity, fintech, data infrastructure and SaaS, and it combines media relations and analyst relations with generative engine optimization.

Good fit for Series A+ AI companies that want experienced people on every account and an ongoing program.

8. Notably: best for mid-market AI and B2B SaaS companies

Notably was founded in 2020 by Carly Martinetti and Carin Warner and is a US agency with a fully remote senior team. It works across industries with a special focus on AI and B2B SaaS, aimed at mid-market companies. Its services include media relations, thought leadership, original research and an AI visibility service that tracks how AI assistants describe a client and pursues the sources they cite.

Good fit for mid-market AI and SaaS companies that want earned media, content and AI visibility from one senior team.

9. High Vibe PR: best for a small senior team across AI categories

High Vibe PR is a boutique specialising in PR for gaming, Web3 and AI brands, founded by Kalie Moore, with teams in New York, Berlin and Manila. Its AI practice covers AI agents and copilots, foundation models, AI infrastructure, applied and consumer AI, with funding and product launches, AI-native media and analyst relations, research amplification, crisis and ethics communications, and GEO. It keeps a deliberately small client roster.

Good fit for AI companies, including consumer AI and AI gaming, that want a senior team and close attention.

10. MVPR: best for AI-enabled PR with success fees

MVPR is a London agency founded by former Edelman practitioner Tom Lawrence. It builds its own AI software for PR, which it also licenses to in-house teams and agencies, and runs managed PR with senior people on every account. Artificial intelligence is one of its specialist sectors, and it charges a monthly subscription with success fees on coverage on top.

Good fit for UK and European AI startups that want published pricing and pay partly for results.

Which agency fits your AI company?

AI PR agency for startups vs enterprise AI

An AI startup and an enterprise AI vendor need different things from PR. A startup needs to look credible to investors and early customers quickly, usually around a funding round or launch. An enterprise AI vendor needs proof for buying committees: credible coverage, visible technical leaders, customer evidence and often analyst relations.

If you're an early-stage or VC-backed AI company, see our guide to the best PR agencies for AI startups. If you sell AI to large organisations, see our guide to the best enterprise AI PR agencies. This page is the overview; those two go deeper for each stage.

The other meaning: agencies that use AI or work on AI search

Some people searching for an AI PR agency want an agency that uses AI tools, or one that gets brands mentioned when buyers ask ChatGPT, Gemini, Perplexity or Google AI Overviews for recommendations. Most agencies on this list now offer some form of AI visibility or GEO work, and MVPR and Hotwire build their own AI tools.

If AI-search visibility is your main goal rather than PR for an AI company, see our comparison of GEO agencies for B2B companies and our study of the sources AI assistants cite.

What AI companies should look for in a PR agency

• Technical fluency: the team should understand models, infrastructure and benchmarks well enough to explain your product without hype, and to steer you away from vague AI claims.
• Analyst relations: if Gartner, Forrester or IDC shape your buyers' shortlists, pick an agency that runs analyst relations, or pair one with a media specialist.
• AI-search visibility: buyers now ask AI assistants for vendors. An agency should know which lists, comparison articles and publications those tools cite, and get you onto them.
• Proof: ask for recent placements for AI companies like yours, and for what is guaranteed versus only pitched.

How we chose these agencies

We looked for agencies with a visible AI practice, an AI industry page or a stated focus on AI companies, and kept the list mostly different from our AI startup and enterprise AI guides so each page is useful on its own. We checked each agency's own website for its AI focus, services, offices and, where stated, founding year, and left out agencies whose AI focus we couldn't confirm on their site.

What to ask an AI PR agency before you sign

• Which AI companies have you placed in the last 6 months, and in which publications?
• Can you reach both technical and AI trade media and national business media?
• Do you run analyst relations, or will we need a second partner?
• How do you track whether ChatGPT, Gemini and Perplexity mention us, and what will you do about it?
• What is guaranteed, and what is only pitched?
• Who will work on our account, and how senior are they?